Revista Paint & Pintura - Edição 247

CLIPPING is prepared to meet the current requirements in relation to sustainability, contributing significantly to the development of environmentally friendly products. It is also worth noting that Brazil is among the five largest coatings markets in the world, and it is necessary to encourage more and more the development of new technologies and environmentally frien- dly solutions that are also sustainable in the long run,” Regina Kawai, Evonik’s Coating Additives business manager, says. This is amarket that has evolved a lot in recent years, including products that cater very well to the needs of the coatings in- dustry in general. “The defoamers market in Brazil is already quite consolidated, with several local manufacturers and a good variety of technologies available for application in paints and coatings. Suppliers in this segment have evolved over the past fewyears in order to expand their range of services, inclu- ding technical support, research and development, which has contributed to the development of the segment. And because it is an extremely competitive market, cost-benefit ratios are one of the main requirements in selecting the defoamer that best suits each application. This category of additives, by their very nature of compatibility with formulations, should also cause the smallest possible impact on the characteristics of the coating product, among them brightness and leveling,” says Hamilton Oliveira, Sales Manager at Ashland. SPECIAL AND EFFECT PIGMENTS - THE POWER OF VISUAL APPEAL The world of special colors and effects gains every day more strength with innovations in metallic, pearlescent and chro- matic pigments, with great brightness, depth and appealing particles, which add much value to the end product. Special and effect pigments have stood out and marked their presence in various segments. This is because they are about total differentiation, adding much value to the product, such as in an automobile, packaging, household plastics etc. “The key word is differentiation. Different effects create value for the product and stand out, draw the attention of consumers, pop up on the streets, in the large stores and on the shelves of supermarkets. Today, differentiation by visual appeal is necessary for a product to be set apart from the enormous supply and varied product options,” says Colornet officer Marcos Raicher.