Revista Paint & Pintura - Edição 248

ABRAFATI PREVIEW 62 | PAINT&PINTURA | Outubro 2019 the three days of the fair and will be at our booth to talk and exchange experiences with our clients. During the congress he will give a talk on the topic ‘Tert-Butyl Acrylate (TBA) as a new alternative main monomer for Emulsion Chemistry’.” Fabricio Soto, Director of BASF’s Home Care Business, says that the company will promote polymerization in emulsion, a complex production method that is very sensitive to process variations. “By linking the particularities of this technology to sustainable and reliable solutions, BASF presents a complete portfolio of nonylphenol free (APEO free) surfactants for this application. Using BASF’s global laboratory structure, we conduct numerous tests to ensure that our customers can tailor their formulations to APEO-free technology. Systems such as pure acrylic, styrene acrylic, acrylic vinyl (and others) can be synthesized with nonylphenol free surfactants BASF through a safe and conscious choice.” BOMIX Continuing the development of new solutions in plastic containers, its specialty, and to better serve the paint market, Bomix will launch a new bucket at Abrafati 2019, further enriching its portfolio, discloses Commercial Director Alexandre Rosário. “It’s a bold package with creative design, combining the best features of a Bomix bucket and a great cost effectiveness. That’s Bomix, innovating to create effective and positive experiences for its customers.” BRASCHEMICAL Braschemical has several releases for this edition of Abrafati. “We will exhibit various products from our partners – Venator: TiO2-RFDO for printing inks; TiO2-TR 93 with great dispersion, gloss and coverage for inks, extremely durable, has excellent whiteness and brightness. Altiris, which reflect infrared and keep the substrate cooler; FP Pigments is an opacity pigment that helps reduce paint cost by improving dispersion and rheology; JLS which are non-halogenated flame retardants; Shamrock, new PTFE and micronized wax line partnership for slip control, scratch and abrasion resistance, and provide texture to printing inks. Deuteron are organic matting agents withminimal impact on rheology, helping with scratch resistance, polishing and paint flexibility,” says Product Development Coordinator Amadeu Paiva. The company also introduces Tialong, Everligh and Ezentus products to the market. “Tialong is a line of polymeric, synergic and leveling hyperdispersants. Everlight is a line of UV, HALS and blends absorbers, ie they are high performance additives for general paints including epoxy, water-based and acid systems. Ezentus which is a formaldehyde-free fluorescent pigment; and Endure is another fluorescent pigment with high light resistance,” concludes Paiva. BRASKEM Braskem strengthens its chemical portfolio with the launch of HE-70s, its first solvent made from sugar cane, says Cláudia Madrid, Sales Manager for the Solvent Business. “In the company’s strategic vision for ‘Green Chemistry’, bio-based products can be used as a carbon capture tool, contributing to the reduction of greenhouse gas emissions. The product is the result of an investment of around one million reais and Braskem’s constant search for sustainable solutions.” The oxygenated solvent of renewable origin has lower toxicity and higher solvency when compared to traditional hydrocarbon solvents, states Claudia. “The solution has already been implemented in the customer production process and is currently being tested with other partners in order to tailor the product to the specific needs of each application. It is also noteworthy that the HE-70S solvent is the first product developed by the Solvent Laboratory opened by Braskem in 2018, at ABC Petrochemical Complex in São Paulo. This initiative is in line with Braskem’s commitment to Circular Economy.” BRCHEMICAL BRChemical highlights at Abrafati 2019 are: Radiometry - LEDCure L365, LEDCure L385, LEDCure L395 and LEDCure L405 radiometers for 365nm, 385nm, 395nm and 405nm UV LED systems; Uvicure Plus II and UV Power Puck II Profiler line - allows viewing the irradiance profiles of the UV curing system on the computer, informs Director SergioMedeiros. “We highlight the additives: coating stabilizers, standard and metallic pigmented systems; UV compatible micronized wax dispersions; additives for properties such as adhesion, leveling, wetting, slip, release, inkjet; matting agent (wood coatings and OPV); acrylated silicone. Also photo-starters: free radical, cationic, polymeric, UV LED and blends; monomers and oligomers: conven- tional and custom solutions - glass, metal and plastic adhesion, soft touch, pigment grinding, water-based UV and diluents for cationic UV systems; pigments: dispersions for UV and water-based systems, organic and pearlescent pigments; and conventional systems: copolymers and hydrophobic emulsions for sealants and waterproofing agents.”