Revista Paint & Pintura - Edição 248

ABRAFATI PREVIEW 74 | PAINT&PINTURA | Outubro 2019 All Lorama coloring agents are produced at the same production facility in Ontario, Canada, Steffens announces. “In that unit, we implement the best quality control techniques, both in rawmaterials and in process control. These factors ensure that the coloring agents have excellent reproducibility, combined with high performance inorganic and organic pigments used and specified for the coloring agent’s production. Lorama’s patented SmartTint system improves fluidity properties, accuracy, compatibility with the bases and among pigment. Smart Tint is also responsible for preventing canister clogging.” LUBRIZOL Lubrizol will present the latest entries in its portfolio. “What’s new is: SolsperseW-Series polymeric dispersants for aqueous systems, Aptalon line polyamide polyurethane grades, and the styrene acrylic emulsion for Carboset D660 decorative paints; besides our complete portfolio of Solthix rheological modifiers,” announces Arlene Kita, Latin America Marketing and Technical Manager. From the portfolio, Arlene highlights Solsperse M-series polymeric dispersants for concentrates of solvent-based multicompatible systems. “It is a product with high humectant and stabilizing power of concentrates with extremely high pigment concentration, low stickiness elas- tomeric resins and high durability of the Carboset line. Our new Solsperse polymeric dispersants are cost-effective for UV curing systems, as are our Lanco line surface modifiers. It is worth mentioning that our company’s staff will be prepared to present a new approach with practical results, cost savings and performance improvement through innovation. We will also attend the congress with four presentations.” MASTRO QUÍMICA Mastro Química is a distributor of laboratory equipment, trading company and representative office, focusing on raw materials for paint production. “At Abrafati 2019, we will highlight our line of laboratory equipment manufactured by Biuged Instruments. Our main goal during the fair is to promote the essential items to meet the standards related to the Abrafati Quality Paint Program. Our most outstanding types of equipment are: abrasion meters, drying time meters, viscometers, automatic and manual applicators, as well as grinders and dispersers, ”says CEO Stefano Mastronardi. As a launch, the company will present its full line of high quality tarp paper/cards for various lab tests, including the model required by NBR 14942 (dry coverage/yield), discloses Mastronardi. “We will also be releasing the black PVC card template for washability testing according to NBR 15078 and NBR 14940.” MCASSAB In this edition of Abrafati, MCassab will have all the technical and commercial support from Sudarshan’s team, one of the global leaders in pigment production, which have excellent performance and physicochemical resistance, says Ana Amélia Peduto Horta, Business Develop- ment Manager and Industrial Chemist. “Also in our boothwill be the Vencorex team, producer of the Tolonate line, made up of ideal aliphatic polyisocyanates for the development of polyurethane coatings, which offer formulators many possibilities; in addition to IPDI - Isophorone Diisocyanate, which provides excellent resistance to weathering and mechanical forces such as pressure, friction and scratching.” The MCassab Group operates in partnership with the world’s leading producers of commodities and specialty chemicals. “In our portfolio are Rhodia and Oxiteno’s solvent lines; water-based additives from Elementis; Thor biocides; Olin Epoxy curing agents, reactive diluents and resins; Elkem antifoams, fluids and silicone resins, besides a wide range of paint products. We also have a commercial technical team regularly trained to provide full support to our customers,” says Ana Amélia. MERCK For Abrafati 2019 Merck is preparing two launches. “One of them is Xirallic Amur Black, a fine-textured bluish-black pigment with metallic shadow and high coverage power. The other novelty is Meoxal Victoria Red, a reddish effect pigment, high gloss, unique flop behavior, excellent saturation and high stability for outdoor appli- cations. It is noteworthy that Merck makes a point of always being present at Abrafati, as this is a great opportunity to showcase all the innovation and technology we deliver to the market through our products,” says Francisco Veloso, Head of Performance Materials - Brazil. METACHEM At Abrafati 2019 Metachem will showcase new products from its representatives. “We will highlight: Amtex (CMC), Kraton (resins for prin- ting inks, fatty acids and dimerics), GEO (DMPA - dimethylolpropionic acid, special polyols, TME - trimethylolethane and hydroxy functional