Revista Paint & Pintura - Edição 248

CLIPPING 8 | PAINT&PINTURA | Outubro 2019 The October edition exclusively features a preview of the largest paint industry event in Latin America, the Abrafati 2019 - International Paint Congress and the International Paint Suppliers Exhibition, which takes place from October 1st to 3rd, at the São Paulo Expo., in São Paulo (SP). The event will bring together more than 220 exhibitors from Brazil, Europe, the Americas and Asia; and will feature 90 lectures, dozens of works on display in the Poster Session, in addition to the Radiation Curing Workshop, totaling 150 works presented by professionals from around the world. Based on three main pillars: innovation, relationships and business, the event will feature in its exhibition space the most relevant and innovative global solutions for the paint industry regarding raw materials, equipment, technologies and services. And in the conference room, the vendors will show innovations aimed at the qualities of paints as well as performance, durability, resistance, coating, drying, and cor- rosion resistance. In addition they will present new solutions to the production processes, paint performance and themes related to sustainability and the environment. Thus, the 16th edition of Abrafati will have a strong synergy between exhibition and seminars, according to Abrafati’s Director of Corporate Events, Telma Florêncio. “We will pro- vide broad access to the most up-to-date information and to responses given by the supply chain to this new business environment inwhichwe live today, which is characterized by the rapid pace of changes in technology, social behavior, regu- lation and many other aspects. The legacy that the event will leave is linked to encouraging innovation and joining efforts to find the best solutions to meet the challenges facing the paint industry.” The expectancy for the event is as good as possible, including helping to leverage the paint business and being amajor boost to innovation and technology. Check in this edition of Paint & Pintura for all the details of Abrafati 2019 in an interviewgiven by Telma Florêncio. You will also find a preview of what the main exhibitors of this event will showcase during the three days of this long awaited event. The 248th edition of Paint & Pintura magazine also features coverage of the 44th Paint & Pintura Forum, Paint Techno- logy and Management - South Region, which took place on September 12th, at the Deville Business Curitiba Hotel, in Curitiba, state of Paraná. It was the third time this city hosted the forum. It is a region with a high concentration of paint industry businesses, mainly in the real estate paint sector, which brought a significant number of participants, whowere looking for information, innovations and networking. Before the end of the year, Agnelo Editora will also hold the 45th Paint & Pintura Forum and Exhibition, Paints and Chemicals for Construction - Southeast Region, on November 6th and 7th, in Ribeirão Preto, state of São Paulo. These events are joining forces and are bringing better pros- pects to the paint industry as business thrives and grows. Let the growth come! Lucélia Monfardini INDUSTRY EXPECTATIONS RISE IN SECOND HALF INTERVIEW - COATINGS INDUSTRY’S LEADING EVENT IN LATIN AMERICA TO STRENGTHEN BUSINESS Between October 1 st and 3 rd , Abrafati (Brazilian Coatings Ma- nufacturers Association) will be holding Abrafati 2019, the 16 th edition of the industry’s leading event in Latin America, which is also among the most important in the world, at São Paulo Expo. Celebrating its 30 years of contribution to the industry and themarketplace, the event is bringing together more than 220 exhibitors from the Americas, Europe and Asia, among themkey suppliers of rawmaterials, equipment, technologies and services to the paint and coatings industry. Highlights of this edition include theparticipationofmajor indus- try leaders: AkzoNobel’ Global CEO Thierry Vanlancker, BASF’s Chief Digital Officer for South America Fabiano Sant’ana, and President of the World Coatings Council (WCC) and CEO of the American Coatings Association (ACA) Andy Doyle. Recognized around the globe for the quality of its technical and scientific program, the International Coatings Con- gress, which is taking place at Abrafati 2019 simultaneously with the Internal Exhibition of Coatings Industry Suppliers, will play a key role in fostering and boosting innovation and technological development across the coatings supply chain. The program of presentations for this year’s edition comprises 90 lectures and dozens of papers at the Poster Session, as well as a seminar on radiation curing to be conducted in conjunction with RadTech South America. Altogether, 150 presentations will be delivered by scholars from the world over. In our interview with Telma Florêncio, director of corporate events at Abrafati, which is available in Portuguese only, she tells us every detail of Abrafati 2019, the 16 th edition of the show.