Revista Paint & Pintura - Edição 249

CLIPPING 8 | PAINT&PINTURA | Novembro 2019 over the next fewmonths, including deals being closed, strategic alliances formed, innovations being incorporated into paint products and production proces- ses, essential knowledge and contents disseminated, trends and opportunities identified, relationships tightened among the various players in the coatings supply chain, and much more. As stressed by Antonio Carlos de Oliveira, executive president at Abrafati, in his opening speech, as well as the plenary sessions conducted by Thierry Vanlancker, AkzoNobel’s Global CEO, and Fabiano Sant’Anna, BASF’s Chief Digital Officer for South America, a key word today for the industry is collaboration: for the market to expand, for innovation to happen, for new requirements from paint users to be understood and met, and for tacking the challenges posed by rapid and oftentimes disruptive changes. Four other keywordswerewritten all over the place in the course of the featured ac- tivities, including as topics of conversation and reflection: innovation, networking, business, and sustainability - the latter being the theme for the third plenary session led by Andy Doyle, president of the World Coatings Council and CEO of the American Coatings Association, who discussed the coatings industry’s main concerns about this issue and the actions being carried out to address them, both globally and in the United States. 60 YEARS SAVING LIVES With its mission of innovating in the road- -marking sector, Indutil has been at work for six decades developing products that make people’s lives safer on highways, city streets and even in retail floor systems for multi-sport courts and sidewalks. So it’s been 60 years innovating in such a specific and important industry segment as road-marking paints, which Indutil celebrates along with its technical ad- vancements towards ensuring safety through quality road-marking paints for the domestic and international markets. “Our companywas founded in 1959 by Ivo Martire and Luis Carlos Martire, originally engaged in the business of making paints specifically designed for truck trailers and other wood surfaces. However, 1970 saw everything change as one of the founders went toGermany on amission tofind tech- nology, leading the company shift todoing business exclusively with road-marking products. We started producing solvent- -basedpaints for road-markingapplications as part of our Interlight andSupercril lines,” says officer Helio Moreira. Sticking to its mission of ushering into new road-marking technologies into the market, in 1990 Indutil introduced the Ac- quaplast line of water-based paints. “We worked hard to introduce that technology across Latin America. We even worked in partnership with the Brazilian Association for Technical Standards (ABNT) to create the first Brazilian standard forwater-based road-marking paints,” Moreira concludes. INDUSTRY IN THE SPOTLIGHT - SHERWIN-WILLIAMS CELEBRATES 75 YEARS IN BRAZILIAN MARKET September 2019 sawSherwin-Williams ce- lebrate 75 years of business in Brazil. With plants in Taboão da Serra, São Bernardo doCampo, Araçariguama and Sumaré, São Paulo, Sherwin-Williams produces paints and coatings for customer in various busi- ness segments, such as decorative paints, automotive coatings, spray paints and power coatings that are sold under the trademarks Metalatex, Novacor, KemTo- ne, Colorgin, Aquacryl, Design, Spazio, Classic, Super Paint, and Sumaré. To celebrate the 75-year anniversary, the company created a series of actions to engage consumers, partners and painters. Chief new developments have been the redesigned packaging for decorative and construction coatings and the introduc- tion of new products: Novacor Premium Floor, Sherwin-Williams Super Drying Synthetic Enamel, and Colorgin Moonli- ght. “We are very pleased to announced the renovation of our entire portfolio over the course of this year. Early in the second half, our decorative paint product hid the shelves with an updated visual identity that is intended to disseminate the essence of Sherwin-Williams, brin- ging us even closer to our target market. We are standardizing communications for Novacor Premium Floor, Metalatex Super Washable Matte, Metalatex Super Washable Gloss, Metalatex Satin Touch, Novacor Extra, Novacor Copper Plus and KemTone, in order to make our product easier to find in the POS. In addition, we have upgraded our iconic logo, which has gained more emphasis on containers with a view to further strengthening the brand,” says Sherwin-Williams Brazil CEO Freddy Carrillo, stressing that one addi- tional new development is the launch of Colorgin Moonlight. INNOVATION & TECHNOLOGY - BOMIX AT ABRAFATI: MASSIVE INVESTMENTS IN EFFICIENT PRODUCTION FOCUSING ON INNOVATIVE PRODUCTS Continuing its development of newplastic packaging solutions specifically designed to meet the demand from the paint and coatings industry, Bomix launched a novel bucket design at ABRAFATI, further enri- ching its portfolio. According to sales officer Alexandre Rosário, Abrafati is the most important trade show for the paint and coating industry, in which Bomix sees significant growth in the coming years. “Accordingly, we made some investments focusing on this market. Our expectation is that our participation in this edition will be a suc- cess. Plastic buckets have an increasingly well-established place in the paint market, where they enjoy great acceptance by customers today. We see a very strong migration from steel buckets to plastic buckets, and Bomix, as a market leader, is always bringing in innovation. This year, we are bringing the 18-liter oval bucket, which is another option for the paint in- dustry. Among the qualities of this bucket, I highlight its larger visual prominence area, where the marketing staff seized verywell the opportunity of giving greater visibility to our customers’ brands. It also supports larger paint rollers. According to our local polls, people were very inte- rested. It’s another product to add to the diverse range available from that Bomix to better serve this market.”