Revista Paint & Pintura - Edição 251

CLIPPING 8 | PAINT&PINTURA | Jan/Fev 2020 STRATEGIC INFORMATION - AGNELO EDITORA AND RÁCZ, YAMAGA & ASSOCIATES LAUNCH MARKET INTELLIGENCE REPORT Starting in January 2020, Agnelo Editora, in partnership with the consulting firm Rácz, Yamaga & Associates (RY), will be publishing a quarterlyMarket Intelligence reportwith performance data on the paint and coatings industry reflecting its direct, estimated and projected sales in volume to its distribution channels or direct end consumers. The information in the report is compiled through surveys carried out by RYwith pe- ople involved in the coatings industry and its supply chain to unveil strategic trends in the paint business. “We have a database that is fed with field research information not only from paint users, but also from industry professionals, suppliers and ma- nufacturers, which means it is fed by the paint and coatings industry’s entire sup- ply chain, resulting in accurate data that shows what’s going on in the industry,” says RY founding partner Francisco Rácz. The report is going to provide an up-to- -date outlook for the current year and projects for the years to come concerning key segments of the paint market. “Over the course of year, we’re going to prioriti- ze on segment in each report. Initially, the segment in focus is going to be decorative paints, from the main developments for the previous year to projected volumes for the close of the current year, as well as the next five years, to macro-trends in technology and product mix, to project raw material consumption, and to its promising future. For the second report, we’re going to focus on the automotive coatings segment (OEM and refinish), providing information on market shares, technological development, product mix, evolving types of colors, etc. Then, for the next one, we’re going to publish details of the various key segments of the industrial coatings market, such as protective and maritime coatings, wood finishes and paints for auto parts, plastics and packagingmaterials, among others,” Rácz explains.Readers will be given a comprehensive overview of the various segments in the paint and coatings in- dustry. The January report also provides preliminary results for the total coatings market in 2019, prospects for macro- -economic indicators that influence paint consumption, and information on how the current and the next few years are expected to evolve. The reports will be published on electro- nic media, with controlled availability to holders of annual subscriptions. SITE OPENING - ASHLAND OPENS TECHNOLOGY CENTER IN SÃO PAULO December 2019 saw Ashland, a global company engaged in the business of deve- loping, manufacturing and selling special- ty chemicals, open its Ashland Tech Center in São Paulo, São Paulo (Brazil), which from the outset is the company’s largest technology center outside the United States, where its headquarters is located, along with that in Shanghai, China. Covering an area of more than 2,000 squaremeters in themiddle of vast green area and resulting from investments in excess of R$20 million, the site opening demonstrates Ashland’s confidence in the Brazilian market, the world’s fifth largest for the personal care segment and sixth for paints and coatings, as well as pharma- ceuticals. In addition, Brazil is now home to our company’s largest center of excel- lence in Latin America. “These are three extremely important markets for Ashland worldwide, and the investment made in Brazil are a testament to our confidence in the potential of its domesticmarket and in its development opportunities for global platforms and projects. Our new Tech Center is a space designed to promote integration, in that it will allow customers and partners to get an accurate notion of how specific technologies can meet their needs and requirements,” says Alessan- droMoraes, Ashland’s chief executive for Latin America. The Tech Center features laboratories spe- cifically designed for the pharmaceutical and personal care segments, including an area dedicated tomicrobiology, as well as an industrial applications areas focused on the paint and coatings segment. ACQUISITION - IMERYS EXPANDS IN CALCIUM CARBONATES THROUGH EDK ACQUISITION Imerys has completed the acquisition of some assets of the EDK Company, a leading producer of ground calciumcarbo- nates (GCC) in Brazil’s Southeast region. “The regulatory agency’s unqualified approval came out in mid-October, and the signing date of the papers enabled Imerys to merge into our company on November 1st, 2019,” Fabricio Rodrigues, salesmanager for Imerys’ Paints &Coatin- gs business, says. These assets, which include three opera- ting plants and 100 employees generated annual revenues of R$65 million in 2018, according to Rodrigues. “The acquisition of part of the EDK Company’s assets adds to our installed capacity two plants in Ca- choeiro do Itapemirim, Espírito Santo, and one in Mogi das Cruzes, São Paulo, with more than 100 employees. The idea is for this whole asset base merging into our company to be continued, as it represents great complementarity in terms of volume and product portfolio for us to serve our customers.” With this deal, Imerys broadens its foo- tprint in the region and strengthen its product portfolio for paints and coatings applications, among others. The transac- tionwill increase Imerys’ revenue in Brazil to approximately €140 million. “The deal represents another important step towar- ds growing our business in dynamic ma- rkets, such as coatings, plastics, personal care and others, providing customerswith mineral solutions,” Rodrigues concludes. EVENT - ABRAFATI ANNOUNCES BRI- GHT PROSPECTS FOR ECONOMY AND INDUSTRY The Brazilian Coatings Manufacturers Association, known for short as Abrafati, held on December 10, at Clube Atlético Monte Líbano, in São Paulo, its year-end social and networking dinner event for key personalities in the industry, leaders from across its supply chain and distribu- tion channels, heads of associations and partners. Abrafati was able to convey to its guests