www.paintshow.com.br
PAINT & PINTURA
Dezembro 2009
13
A new year, a new life!
Clipping
B
razil was one of the last countries in the world to feel the effects of the economic crisis, as well as one
of the first to bounce back, in spite of the failure to achieve a satisfactory GDP growth rate, which
is expected to be below 2 percent. But the economy continues to recover, as does the industrial sector,
particularly the paint and coatings industry.
How could we have foreseen that a third-world country would summon strengths to get over such a
troubled, preoccupying scenario and outperform European countries and the United States? In fact, our
country is now a focus of investment from multinational companies. We can say that we are winners for having
gotten where we have, overcoming all of the barriers and hurdles of a time when the world seemed to be coming to
an end.
As shown by one of the reports highlighted in this issue, on the chemical distribution market, companies felt the
effects of the tough crisis, but were able to adjust their inventory policies, timetables, margins, credit policies
and even prices for the new economic situation. As the months went by, everything fell into place, and the in-
dustry resumed the sales volumes that they had reached prior to the crisis, although they have not yet been able
to match the pre-crisis revenue levels.
It’s time for celebration not only in the chemical distribution business, but also in all segments of the industry. No-
twithstanding that the industrial sector and the economy have failed to match the growth rates that they achie-
ved in 2008, 2010 will prove to be a year of high hopes for the world, with a potential full recovery from the crisis,
economic rebound, and significant growth in all sectors. This forecast is further corroborated when we remember
the major events that are about to take place and will be icons of such achievement, such as the 2010 elections,
the 2014 FIFA World Cup, and the 2016 Olympic Games. May loads of investments come to Brazil!
We wish a 2010 full of good news and success to you all!
Enjoy reading!
Lucélia Monfardini
Editorial