www.paintshow.com.br
12
Maio 2011
PAINT & PINTURA
“Anticipating the process, all manufacturers having
adhered to the Industry Quality Program for Decora-
tive Paints or about to be certified under the pro-
gram have undertaken to comply with the amended
standard as of January 1st, 2011 by adapting their
packaging, advertising and promotional materials,”
says Gisele.
The main purpose of the change was to contribute to
regulating the market by making it clear to consu-
mers and specifiers (painters, retailers, architects, de-
corators, officials responsible for tenders, etc.) which
paints are fit for each application. “And in the case of
economy paints, the best explanation is to have the
right paint at the right place. Consumers should and
deserve to have this information shown very clearly
when they buy any kind of product. In this case, the
performance of economy paints makes them solely
suitable for indoor use, as they meet all of the requi-
rements imposed by the standard,” Gisele says.
Results - Evonik Industries announces excellent
2010 results
On the course for further profitable growth, 2010 was
an outstanding year for Evonik. With strong operating
performance, sales grew 26 percent, chemicals reported
a record performance, and net income tripled. “2010
was an outstanding year for us. Evonik is more profita-
ble than ever before,” said Klaus Engle, Chairman of the
Executive Board of Evonik Industries AG, during a press
conference in Essen, Germany, in March.
The Group’s core chemicals business reported by far
the best performance in its history. In order to realize
its focus on specialty chemicals, at the end of 2010
Evonik agreed to sell a majority stake in its energy
business to a consortium of municipal utilities in
Germany’s Rhine-Ruhr region.
As a result, the Energy Business Area has been reclas-
sified to discontinued operations. In addition, further
progress was made in amalgamating the residential
real estate companies Evonik Immobilien GmbH and
THS GmbH. “Our refocusing has almost been comple-
ted. In the future, the name Evonik will be synony-
mous with global leadership in specialty chemicals,”
said Engel.
The focus is on the most important global me-
gatrends. “We want to grow and increase our
profitability further. To achieve that, in future the
management of Evonik will be geared to making
us faster, leaner and more flexible, with an even
stronger market focus,” said Engel. The chemicals
operations are therefore to be linked more closely
to the Executive Board, which is being increased to
six members effective April 1, 2011.
With an EBITDA margin of 18.3 percent, Evonik’s
core chemicals business ranks among the sector
leaders as of 2010. “We want to remain among the
best in class in the future as well,” said Engel. The
Group has there-fore embarked on key strategic
investment projects.
It is planning to invest
€
500 million in a new me-
thionine facility in Singapore, which is scheduled
to start producing feed additives in 2014. In addi-
tion, capacity for precipitated silicas in Asia and
Europe is to be increased by 25 percent by 2014.
Further, Evonik is planning to build a new facility
for isophorone chemicals, preferably in Asia, to
come on stream in 2013. The Group already ranks
among the global market leaders in all three of
these businesses and now aims to strengthen
them selectively in the relevant growth markets.