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www.paintshow.com.br
10
Agosto 2012
PAINT & PINTURA
solvents in the paint industry. On the other
hand, companies have been seeking technologies
to replace toxic substances with more sustain-
able alternatives.
The market in hydrocarbon solvents today is
trying to cope with a low demand, especially
because of their replacement with environment-
friendlier, more technologically advanced sub-
stances. These, combined with other factors, has
been causing the consumption of hydrocarbon
solvents to be consistently outgrown by that of
products which do not use them. In the paint in-
dustry, the technologies that allow a lower or no
use at all of these solvents have been advancing
year after year, including high-solids waterborne
coatings, UV-curing paints and others.
There is also a technological factor, with a more
and more stable supply of oxygenated, hydro-
genated and other similar solvents, which are
components that can substitute for hydrocarbon
solvents in formulations for several applications.
Despite those problems, hydrocarbon solvents
maintain a massive presence in the paint market because they provide several ben-
efits in paint and coatings applications, such as their compatibility to most of the
resins used, easy adjustment to the system for the expected evaporation and curing
times, easy coating film application, stability in the formulation and availability.
Besides, even if they are not included in the formulation as active solvents, they can
still be used as thinners to reduce formulation costs.
In some systems, substitutes for hydrocarbon solvents are still very little effective
for lacking competitiveness, such as enamels, primers and alkyd resin-based var-
nishes, a technology that is still extensively used in several segments. For the most
part, the good solvent performance of hydrocarbon products, especially aromatic
solvents, combined with their competitive costs, prevents them from being replaced
more rapidly in the paint industry.
Events - Latincoat & Adhesives 2012 to Happen in Porto Alegre
for the First Time
Trade show to bring together major domestic and international suppliers and
professionals representing manufacturers of the paints and coatings, adhesives and
construction chemicals.
The single greatest challenge facing the domestic industry in terms of competitive-
ness today is investment in technology and innovation. For this reason, the 6th La-
tincoat & Adhesives to be held by Agnelo Editora stands out as an important means
of bringing to the industry’s workers in the region the most innovative technologies
in raw materials and equipment, as well as discussions, studies and lectures, while,
most importantly, focusing on world trends towards sustainability.
For its 6th edition, after 10 years being hosted in São Paulo, São Paulo, Latincoat
& Adhesives will now be held for the first time in the metropolitan area of Porto
Alegre, Rio Grande do Sul, not only for strategic reasons concerning the industry,
but also for due to the large number of paint and adhesive companies that are
based there.
Also for the first time, in addition to its traditional themes concerning paints and
coatings, the paint industry, printing inks, adhesives and sealants, the trade show
will cover the construction chemicals segment.
The 6th Latincoat & Adhesives, which is set to take place on August 08 and 09,
2012 at the FIERGS Convention Center in Porto Alegre, Rio Grande do Sul, will be
sponsored by companies like Petrobras, Brenntag, Cabot, Orion, Wacker Química,
Makeni Chemicals, Oxiteno, Wana Química, BYK, Eastman, MAST and QLab. The
companies backing the event include AkzoNobel, Aeroflex, Anjo Química, Colorline,
Corfix, FCC, Firmex, Golden, Inbrocor, Interfix, Liko, Lipon, Loriflex, Rehnolt, Resi-
color, Rhenocool, Silquim, Tintalit, Tintas WEG, Tonon, TSA, Lapec and Unnicola.
Industry in the Spotlight - Diamond Jubilee
Coremal took its first steps in 1952 by the name of L. Barreto & Cia., as a small
business based in Recife, Pernambuco, acting as a sales representative with che-
micals for the textile, leather goods and sugar-cane industries. In 1954, Renato
Maia joined the company and started to lead change and growth at Coremal. “L.
Barreto’s founder had deceased and, as his son-in-law, my father succeeded him in
the company, whereupon it was renamed ‘Fellows Maia & Cia.”, CEO Renato Maia
Júnior tells.