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8
Outubro 2012
PAINT & PINTURA
Clipping
Editorial
Complete Events Calendar
for 2013
The October issue brings you comprehensive information on the 7th Paint & Pintura Coatings Technology and Management
Forum for the Southeast Region, which will be held for the first time in the city of Ribeirão Preto, upstate São Paulo. The
event will take place on October 2 and 3, ending Agnelo Editora’s 2012 forum program on a high note.
With a large number of registered attendees and high-end lectures, the regional forums are more than firmly established in
the paint industry. Now the expectations revolve around the 2013 editions. Here are the dates and places of the Paint & Pin-
tura forums to be held next year: for the Northeast region, March 6 and 7, 2003 in Recife, Pernambuco; for the South region,
April 11 and 12, 2013 in Joinville, Santa Catarina, August 6 and 7, 2013 in Caxias do Sul, Rio Grande do Sul, and October
17 and 18, 2013 in Curitiba, Paraná; and for the Southeast region, June 5 and 6, 2013 in Rio de Janeiro, Rio de Janeiro.
In addition, Agnelo Editora has released the program for its forums on Industrial Coatings: Sorocaba, São Paulo, in March
2013; Belo Horizonte, Minas Gerais, in June 2013; Caxias do Sul, Rio Grande do Sul, in August 2013; and Recife, Pernambuco,
in October 2013. Altogether, nine forums will be held in all parts of Brazil with the mission of spreading information on the
paint industry.
For the special interview of this month’s issue, the Paint & Pintura magazine brings you a firsthand conversation with PPG’s
new president for Brazil and South America. With more than 20 years of experience at a large multinational, Carlos Alberto
Oliveira Santa Cruz comes in as part of a new stage at PPG, which has already started to implement projects with a view to
becoming a Brazilian market leader.
Be sure to read the news on three key segments of the paint industry, namely, defoamers, special and effect pigments, and
bulk canisters, drums and containers, which are all based on accounts from major suppliers to the industry in Brazil. The
latest developments in these three segments primarily relate to more sustainable products.
Lucélia Monfardini
Interview - New Phase, New President
PPG Industries intends to boost its business in
Brazil on the back of the experience that its new
president and chief executive officer for Brazil
and South America Carlos Oliveira Santa Cruz has
amassed for more than 20 years at 3M, one of the
world’s largest technology multinationals. Cruz is
an industrial engineer specializing in marketing,
with a master ’s degree in business management
that he got in the United States, whose résumé
includes 14 years of experience with B2C and seven
with B2B.
Since the new president was installed in the posi-
tion last February, he has already imparted a new
pace to the company ’s business in Brazil, and now
he tells us that the wheels have been set in motion.
“I started meeting with PPG customers as soon as
my third day at the company because I believe this
to be an essential step towards validating our stra-
tegic position for the next few years and speeding
up PPG’s growth in the Brazilian and other South
American markets.”