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www.paintshow.com.br
The company aims to increase its share in
the Brazilian market. With this in mind, all
of its business in Brazil will be in line with
its head office in Pittsburgh, with strategies
adapted for the local market. PPG has opera-
tions in more than 60 countries around the
globe, and its sales for the year 2011 hit the
mark of US$ 14.9 billion. “Over our 16 years
of business in Brazil, the market has learned
to recognize the quality of PPG products and
services and the company ’s ongoing pursuit
of improvements. Now, at this new phase,
the company will seek to further enhance
its competitiveness by strengthening part-
nerships with both suppliers and customers,
among other things,” Cruz says.
As part of PPG’s business in Latin America,
Brazil plays a major role in the company ’s
growth plans. “The Sumaré site has been
standing out as a “regional head office” for
quite a few years. The sales from the region
have been accounting for 7 percent of the
company ’s global figure, something in the
vicinities of US$ 1 billion,” Cruz celebrates.
The full version of this interview with PPG’s
new CEO is available in Portuguese only.
Special and Effect Pigments - Innovation
Combined with Performance
Special and effect pigments differentiate and
add value to end products.
There is a growing trend in Brazil towar-
ds enhancing consumer goods with special
or effect pigments, leading to a significant
increase in the use of these materials in the
paint industry, especially as different types
of effects are incorporated into decorative
paints. In addition, most automotive finishes
have comprised some sort of effect pigments
for several years now. In spite of the preva-
lence of neutral colors, as the trend towar-
ds effect colors gradually gains strength, it
makes more and more room for effect pig-
ments.