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Novembro 2012
PAINT & PINTURA
micals, has just attained one year in Brazil, following its ac-
quisition of Arinos. The company has an extensive network
of over 300 distribution facilities in North America, Europe,
Asia-Pacific and Latin America, and additional sales offices
in Eastern Europe, the Middle East and Africa. “We serve
more than 80,000 customers in over 100 countries, repre-
senting nearly every major industry and a highly diverse set
of end markets. We source chemicals from more than 2,500
producers, including the premier global chemical manufac-
turers, and distribute more than 11,000 chemical products
from over 110,000 storage facilities,” says Anilton Flávio
Ribeiro, Coatings and Manufacturing director at Univar.
Not only is it certified under the ISO 9000, Prodir and AN-
VISA standards, Univar has other certifications which are
specific to its line of business.
Univar is a company with operations on all continents, with
the exception, until recently, of South America. “Regarded as
a major growth market, Brazil is the most important coun-
try in the region. With this in mind, and after evaluating all
distribution companies in Brazil, we opted to acquire Arinos,
and this option was due to several factors, such as its natio-
nwide footprint, as it’s headquartered in São Paulo, serving
the Southeast and Midwest regions from that location, and
has a branch in Recife, Pernambuco, which supplies the Nor-
th and Northeast regions, and another one in Itajaí, Santa
Catarina, which services customers in the South region. One
other important factor was that Arinos ran its customer
service by business unit, and so does Univar. We are a young
company, and our great potential for growth, combined
with an outstanding workforce, ensures consistently expan-
ding results,” Rebeiro says.
Now that this first year has passed, Univar is viewed as
a major business partner, as its customer base includes
companies that already were served by its global business
unit through direct importation. “Since the we came, we’ve
been supplying those customers from our local inventories,
and this has been very advantageous to them not only in
terms of logistics, but also because we’ve been able to reduce
inventory costs and, as a result, become more competitive
on the customer side of the supply chain, which is our goal,”
Rebeiro concludes.
Equipment - Fischer Opens Brazilian Branch
Fischer opened its first Brazilian branch on August 21 in
São Paulo’s Brooklyn district. The company has two head
offices, one in Germany, where it manufactures equipment,
and one in Switzerland, which is responsible for the com-
pany’s operations worldwide and has 10 branches around
the world —in Italy, France, Spain, the Netherlands, Japan,
Hong Kong, Singapore, China, India and now in Brazil too.
“Fischer is represented in Brazil by the company Arotec,
which does an excellent job selling our products in that
country, but we felt that we needed to have a showroom
there so that our customers should test our equipment and
confirm the cutting-edge technology that they employ,” says
Fischer’s CEO Walter Mittelholzer.
The products from the company founded by Helmut Fischer
are now 100-percent German-made. “Arotec will continue
representing our company in the Brazilian territory, but
now it will rely on the technical support of Fischer Brazil.
While we’ll be responsible for the company’s sales and mar-
keting strategies for Brazil, because we provide prime equip-
ment, our customers expect our support and after-sales
service to be at just the same level, and this is what they’re
going to get from us. We’ll be controlling the service part of
the business because we want to provide our customers not
only with measuring equipment, but also the best customer
care and support, all with total quality assurance,” says
Leandro de Santis, Business Manager at Fischer Brazil.
The Brazilian branch will also provide support to customers
in Central America and South America. “Mexico and Canada
will be under the supervision of our US subsidiary’s team,
but customers in Guatemala, Panama, Venezuela, Colombia,
Chile, Ecuador, Peru and Argentina will provided with sup-
port by our local representatives appropriately trained in
sales, technical and service skills. To that end, we have set
up a training center in our Brazilian branch not only due to
mobility concerns, but also because it’s a faster and cheaper
way of serving our customers than having our people go
all the way there from Germany or Switzerland,” Santis
explains.
The idea behind opening a Fischer branch in Brazil is hav-
ing a showroom for all of the equipment available from the
company. “We already have X-ray units and another device
known as “entry-level product”, which are products designed
for the industry’s applications and are in great demand in
the Brazilian market. In addition, we have XDV, one of our
most advanced precision models,” says Santis.
Canmaker Summit 2012 Highlights Metal
Packaging Materials Made in Brazil
Four Brazilian innovations were among the highlights of
The Canmaker Summit 2012, which took place in late Sep-
tember in Tokyo, Japan. The Summit, which is organized by
UK magazine The Canmaker and also hosts the annual Cans
of the Year Awards, is held in a different country each year