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8
Março 2013
PAINT & PINTURA
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Editorial
Paint & Pintura at European
Coatings Show
The March issue of Paint & Pintura Magazine will be the first to ever circulate at one of the most important paint and coatings
trade fairs, the European Coatings Show, which will receive around 20,000 decision-makers and experts from a hundred countries.
Agnelo Editora will also be participating in the trade show with its publications for the first time ever, pledging to bring back
firsthand to the Brazilian market the most relevant information on chemicals, paints and coatings for the building and construc-
tion industry, as you will see in the following issues. Just wait!
The magazine also brings you articles on three themes of great relevance to the industry. The article on production equipment
shows the current state of affairs in the equipment market, the importance of buying machines that streamline and add precision
to paint production processes, and how the resulting productivity and quality improvements make paint companies more profit-
able. In addition, equipment manufacturers point out that they provide not only quality products, but also a couple of complemen-
tary items of paramount importance: technical assistance and after-sales support.
Another report concerns rheology modifiers, raw materials which provide major advantages to paints and coatings, such as high
performance, enhanced quality and improved end product applicability, while evolving constantly. The article on titanium dioxide,
for its part, brings you several statements from producers to the effect that titanium dioxide is an essential ingredient in paint
formulations and shows, most importantly, that even though certain products are supposed to replace it, they can only partly do
so, as they cannot match TiO2 in performance and other properties.
For the month’s interview, Paint & Pintura Magazine talked to Marcelo Junho, business director at Dow Coating Materials, who
provides a detailed account of Dow’s new business strategy, one that is focused on customers and the problems facing the world
today: “Solutionism – Solutions for Human Progress,” which is intended to show how the company has the experience and the abil-
ity to provide more solutions to society, solving the most serious problems of its customers and the world.
Under “Paint Industry”, the highlight is Montana Química, a company now attaining 60 years in the business of manufacturing
and marketing innovative wood preservative and finishing materials, whose solutions span from the forest harvesting stage to the
end product. The article tells all about the company’s more than half a century’s history of constant evolution.
Check out these articles and more on the following pages.
Enjoy!
Lucélia Monfardini
Interview - Business Strategy
Dow seeks to develop solutions using both science and the
human element, which are combined in a process it defines
as “Solutionism – Solutions for Human Progress.”
Since Marcelo Junho took over as business director at Dow
Coating Materials back in July 2011, closer relationships
with customers and the market have been a top priority
with a view to developing innovative products for archi-
tectural paints and industrial coatings in conjunction with
customers in order to expedite the process. “It’s been about
one and a half years since I’ve been back on the market, and
one of the things I’ve realized about the industry is that
there are major opportunities for innovation, but compa-
nies, especially paint manufacturers, might as well shorten
their development cycles, which sometimes extend for one to
two years, to about half as long, and they are not doing so,”
Junho says.
Dow, however, with its capacity and experience, wants to
solve the main challenges facing its customers with solu-
tions developed in conjunction with them, and that is just
what is going to enable it to shorten those cycles, from the
design to the end product. “It all starts with conversations