![]()
clipping
Paint&pintura | Jan/Fev 2014 | 13
well-positioned to reduce our power and drinking water
consumption, all in line with the sustainability after which
we aspire. One other improvement will be our capacity
expansion for paints, coatings and wood finishes and
adhesives and the Iguatu resins, as well as the expansion
of our distribution of DuPont titanium dioxide and our
coil coating and specialty finishes for aluminumand other
metal packaging materials,” says Elaine.
The change will be completed by May 2014 and has been
planned to be implemented in such a manner as to cause
no interruptions in either production or customer service.
Upon completion of this integration, the Santo André site
will be the largest production unit of AkzoNobel’s Perfor-
mance Coatings business. “This investment is going to
make this site AkzoNobel Performance Coatings’ largest
production unit in Brazil. The Performance Coatings busi-
ness comprisesAutomotive&AerospaceCoatings (Wanda
and Sikkens brands), Marine & Protective Coatings (Inter-
national brand), Powder Coatings (Interpon and Resicoat
brands), and Industrial Coatings (Coil Coatings, Packaging
Coatings and Wood Finishes and Adhesives, including the
Iguatu resins). We can say that we expect to triple our
production capacity,” Elaine says.
All of themoves AkzoNobel has beenmaking inBrazil con-
sider the size of the Brazilian market, and the company’s
goal is to double its turnover by 2015 (from 2010 results),
when it should total R$ 4 billion.
Events - Ipel Celebrates 25 Years at Party in
Jarinu
Ipel, a company located in Jarinu, upstate São Paulo, and
recognized for its microbiological control solutions, held
its Family Day event on December 7. “This event is part
of the company calendar at Ipel, being held every other
year by Human Resources, which gets all departments
involved in the preparations,” says marketing manager
Carla Alessandra dos Santos.
The company believes that the interaction with families
at the workplace is a motivational factor that improves
the professional and personal development of its em-
ployees.
For this year, kicking off the celebrations of Ipel’s 25-year
anniversary, the event included the theme of “Yellow
and Green Heart”, which has to do with the 2014 FIFA
World Cup. “We emphasized patriotism and the impor-
tance of the company and everyone involved in the
development of citizens who can contribute to making
Brazil a better country,” said international marketing and
business director Wilson Pereira Leite.
The event’s attractions included a tour of the company, during
which families got to see where their relatives work and what
they do. The event was further lightened up by Circo Show, a
circus troupe consistingof 17 artistswhoput smiles on the faces
of adults and childrenwith their performances andworkshops.
Another great attractionwas the presence of soccer players Ca-
reca, a former member of the São Paulo teamand of one of the
most successful Brazilian teams, and Vampeta, who played for
Corinthians andwas alsoon thewinningBrazilian teamof 2002.
Bothof themparticipated in the games thatwere scheduled for
the beginning of the event, and then joined the employees and
families in a joyful fraternization.
Several personalitieswere alsohonoredduring the event, inclu-
dingWalter PiccirilloPinto, themanwho conceived and built up
Ipel. In addition, attendees were told various Ipel stories and
heardemotional testimonies presentedby employeeswhobuilt
successful careers within the company.
For the end of the party came Santa Claus, who was imperso-
nated by an Ipel employee and made the children exhilarated
by handing out gifts, and a cake was cut to officially kick off the
celebrations of the company’s 25 years of existence.
Abrafat i Holds Dinner Party and Presents
Coatings Science Awards
December 11 saw Abrafati hold its traditional year-end dinner
party at Clube AtléticoMonte Líbano, in São Paulo, whichwas
attended by important personalities of the paint and coatings
industry.
On the occasion, Antônio Carlos Lacerda, chairman of Abra-
fati’s management board, provided an overview of the year
and said 2014 will be a better year than 2013. “The decorative
paint market got off to a slow start last year, whichwas clearly
the year of standard paints. The automotive coatings market
started out very strong, but is at a slow pace at the end of the
year. The production of motor vehicles grew 12 percent (YTD
November). Sales are flat, and inventories have grown to 41
days, when the average should be 29 to 30 days. Automotive
refinish coatings continue being favored by people’s wish to
keep their cars looking fresh and by the large number of new
cars being driven by inexperienced drivers. Here, it is important
to point out the professionalization process that body shops
have gone through and the growing influence that insurance
companies exert on the supply chain, as they demand highly
competitive prices with no compromise on quality.”
Lacerda’s overview covered industrial coatings as well. “This
