Revista Paint & Pintura - Edição 218

CLIPPING PAINT&PINTURA | Jan/Fev2017 | 7 shadestohighperformance, toeasydispersion, tochemicalstrength andweatherability,andto lowtoxicity.AccordingtoAromattechnical managerFernandoRosa,thisrawmaterialchangeseveryyearnotradi- cally,butgraduallyasnewtechnologiesarisetoimprovetheirproperties, whilealternativerawmaterialshavingalesserenvironmentalimpactare soughtatthesametime.“Wecanhighlightheavymetal-freeproducts, suchasmetal complexes,which featuregreat heat andweathering resistance,whilerequiringnogrinding,astheycanbeaddeddirectlyto theproductionprocess,therebyoptimizingprocesstimes.” ColornetdirectorMarcosRaichersaysthatthekeytrend in inorganic pigments is towardsusingmoreandmorepigments freeof heavy metals andanyother substancespotentiallyharmful tohealthand theenvironment.“Oneexampleof innovation is the lineofcomplex inorganicpigmentsfromourrepresentedcompanyHuntsman,which reflectsunlightonpanels,metallicroofsandtilesexposedtothesun, thusloweringtemperaturesinsidethebuildingsand,asresult,reducing energyconsumptioninair-conditioningequipment.Anotherexampleis theSolaplex lineofnon-toxic,high-glossyellowandorangepigments, analternativeto leadchromates.” AgnesMuciacito,technicalmarketingcoordinatoratBASF,pointsout thateventhough inorganicpigments, forthemostpart, featurehigh strengthand resistancevalues, theyarealso subject tocertaincolo- ristic limitations. “BASFColors&Effectshasbeenmaking significant investmentsinthedevelopmentofalternative,high-strengthpigments withgoodcoloristicpropertieswhichsupportapplications thatwere previously impossible. Today, our Sicopal andSicotan lines comprise yellow,orange,blueandgreenpigments. PRODUCTION EQUIPMENT: MILLS, DISPENSERS&MIXERS - TECHNOLOGYCOMBINEDWITHSAFETYANDSUSTAINABILITY Thevariouskindsofproductionequipment are increasinglymodern and compact,whileusing cutting-edge technology andbecoming moreeconomical. Themarketforproductionequipmentalsohas itsupsanddowns,as ithappenswithrawmaterials.Theyear2016wasreallydifficulttothe industry, but equipmentmanufacturersexpect 2017 tobeayear of recovery.“Thefirsthalfshouldcontinuea littleweak,butweexpect morefavorableconditionstoarisebytheendoftheyear.Wedohave growthexpectationsfortheregionservedbyInkmakerBrazil(Central andSouthAmericas),butweareconfidentthatBrazil isgoingto lead that growth. In fact, inorder to tryandboost growth, especially in Brazil,where sits Inkmaker’s regional headquarters,wehavea few plans involvingnotnewequipment,buteffortsto innovate inexisting equipment.Underdevelopmentarecertainoperating improvements tosuchequipment,asareattemptsatmaking iteasierto importmore compact dispensing systems,” says FernandoSano Itaziki, director, CentralandSouthAmerica,Inkmaker. Expectations for2017arealsopositiveatGrupoMoinhoPirâmide, in spiteofdwindlingeconomicindicators,includingBrazil’sGDP(grossdo- mesticproduct),accordingtotechnicaldirectorJuniorMachado.“We’d expectedagrowthrateof8percentfortheyear2016,butweachieved only6percent.Ourmarketstudiesspanning2015through2016turned oureyestoanew reality,namely, thatsmallandmedium-sizeddeals arecomingfrombusinessesandindependententrepreneursengaged invarioussegments,buthavingthesametargetmarkets,leadingusto createnewproductsandmarketingsolutionsforthemthrough ourconsultants.” Inaddition,MoinhoPirâmide’sMachadosaysthattheevolution takingplace inthemarketforvarnishes,paintsandcoatingsfor theirtargetsegmentsarehavingpositiveeffects.“Forcustomers inmarkets like silkscreenandother printing inks, automotive refinishcoatingsandvarnishes formetal andpaperpackaging materials,wedevelop standardizedproductivity systemswith clearcoatsandtintingsystemswithfullsupportfromoursenior consultantsandmanagementsoftware.Withtheequipmentwe alreadyhave installed forvertically integrated industrialapplica- tions,wedelivertoourcustomersa38to52-percentreduction of fixed costs, dependingon their geographic locations. The latest innovationsadded toourprocessand intelligence isour globalmanagementsystem,whichmonitorsallprocessstages and controlsend customer inventories, to thepointof always anticipatingthedemandfromtheircustomers.” For2017,NetzschbusinessdirectorGiulianoAlbieroexpectsthe marketforproductionequipmenttoexperiencegrowthofappro- ximately10percentovertheyear2016.“Thatgrowthwillbebased especiallyonapplications,asthere’sademandforproductsthat providegreateraddedvaluetoenableourcustomerstocompete withsuppliersofproductsthatareusedglobally,andthere’salso amajor trend towardsadapting industrial facilities tomeet the requirementsofsafetyregulations.” Neuman&Esser alsobelieves theeconomywill bounceback oncethingssettledownandbecomeclearer inthepoliticaland economicarenaand, as a result, Brazil regains the confidence of investors.“Weexpecttheeconomytogrow1to2percent in 2017andourcompany’sbusinesstokeepup.TheBrazilianpaint andcoatings industry feels theeffectsof thecountry’spolitical andeconomiccrisisbecausethemarketsthataccountformost of its sales volumehavebeendirectly impacted. Technologies focused in improvingproduction efficiency and, as a result, reducingcostsarepriorities inaneconomicupturn. Inaddition, newBrazilian regulations require safety levels thatwere rarely metbyequipmentmanufacturers.Meetingsuch requirements inourportfolio isandwill increasinglybeapointofdifferencefor industrialequipmentmanufacturers,”sayssalesmanagerRoque deMoraesMendesTorres. ALKYDRESINS -EVOLUTIONWITHNORETURN Constantlyevolving,Brazilianalkydresinmanufacturersinvestsin developmentsinvolvingwater-basedtechnology,whichisalready extensivelyused inEuropeandtheUnitedStates. Alkydresinshavealwayshada largeshare intheworldmarket. Theyaretraditionallysolvent-basedrawmaterials,andaccording toCassiaReginaPereira, salesmanager forAkzoNobel’s Iguatu brand,theonlyevolutioninthisindustryhasbeenamigrationfrom non-volatilecompoundtohighsolidscontents,aimingtodecrease environmental contamination. “There’s someexpectation for changetowater-basedformulations.Thatkindofresinisalready availableonthemarketplace,butonlyafewcustomershave in- troduced it intotheirproductlinesonaccountofcostanddrying issues.Newtechnologies likewater-basedhavebeentakingan