Revista Paint & Pintura - Edição 236

CLIPPING PAINT&PINTURA | Setembro 2018 | 7 products with rawmaterials from renewable sources, thereby meeting both this demand and the sustainability standard required by paint and coatings manufacturers, which those products do over and above fully delivering on foam-breaking time requirements for the process and the coating film, as well as microbubble formation, gloss and leveling requirements, according to Carolina Sampietri, of Miracema-Nuodex’s Re- search and Development group. “Key trends for antifoaming and defoaming agents today have to do with an increasingly consistent use of waterborne paints and emulsions, a concern with using low-VOC products sources not only renewable, but more economically viable. Miracema-Nuodex has been enga- ged in this line of business, providing customers with efficient products boasting excellent cost-benefit ratios.” In the global arena, the demand fromemergingmarkets, such as those in Latin America and Asia, ismarkedly for competitive- ly priced products. For more consolidatedmarkets like Europe, those requirements are more in the way of compliance with eco-label and food-grade regulations, according to Leandro Al- ves, newbusinessmanager at Solvay Novecare LatinAmerica’s Coatings group. “The number-one requirement in the Latin America region still is for competitive costs. For more special applications, on the other hand, such as high-gloss coatings, where defoamers play a decisive role in film formation, to name one thing, high-performance solutions are required, and that is what Solvay provides to our customers,” he concludes. SPECIALTY & EFFECT PIGMENTS - DIVERSIFIED EFFECTS AND ADVANCED TECHNOLOGY The demand for specialty and effect pigments has been gro- wing consistently in Brazil. This is because while adding value to the product, they are now used in more diverse range of applications. The main pressure on suppliers is for them to permanently come up with new developments in terms of both effects and colors, as well as technologies that will make for easy application and impart an actual added value to the finished product. As one of theworld’s leading effect pigment suppliers with a sharp focus on innovation, Eckart launches new products on a regular basis, which are the result of the outstanding job of its R&D team. These new developments have to be environmentally friendly and include various water-based systems, powder coating products, high-solids systems, low-migration inks, new effects, and new functio- nal properties, according to Eckart technical sales manager Cristine Lopes Camargo. “We’re keeping pace and supplying this growing demand with truly innovative products. Future color trends are created every year by the Eckart team of designers, working in conjunction with their European peers from the automotive, cosmetic and fashion industries, as well as research centers. The collections we are introducing for 2019 are called I/O-logy, Morph-Ology, E-Motion; RE-Nature, and Sens-Xury, in which dark chrome finishes, dark blue and maroon hues, as well as more classic shades, such as peach, beige and brown, are very much present, always with lots of gloss and a high-depth effect.” Effect pigments provide countless possibilities when it comes to creating colors and styles, allowing designers and colors experts to work with a very broad and diver- se range of colors in their developments, according to Francisco Veloso, country head of PerformanceMaterials Brazil. “The challenges we run into in our job lie in the service and support we need to provide. We go about our business using a variety of tools, which include color trends, consumer behavior, formulations or prototypes, for example, to support our partners with their work. We understand that, in so doing, we make a valuable contri- bution not only to service levels on the material availa- bility and delivery fronts, but also to the entire process of designing and developing new propositions,” he said. Veloso goes on to point out that the market has seen a growing demand for highly chromatic pigments, espe- cially in earthy shades, mostly yellows, oranges and reds, which produced through different technologies. “One example is the Colorstream line, which provides what we in the industry call a ‘color travel,’ ranging frommore subtle to brighter shades. Another one is theMeoxal line, for a aluminumsubstrates coatedwith ametal oxide that comes already passivated, which allows for greater fle- xibility and safety in waterborne formulations, fostering bright and deep effects,” he says. “We have also seen that those cleaner effectswhich are provided by synthetic substrates, such as our Iriodin IcyWhite Pristine, for purer shades of white, are in high demand.” COLORANTS FOR TINTING SYSTEMS - CLEANER, STRONGER, MORE VIBRANT COLORS Developments in colorants for tinting systems have been consistent withmarket-specific needs and requirements as well as global trends, especially towards products that are friendlier to both the environment and human beings. Performance, sustainability and environmentally com- pliant rawmaterials aremore andmore of a requirement and will make a difference in the marketplace and in the production of the most varied of products. “Developing products that deliver high quality, high yields and high productivity while being compliant with environmental requirements is a reality that tends to consolidate even further over the years to come. Just recently we’ve laun- ched colorants featuring reflective properties and heat reduction inside the building as a point of difference. Reflective colorants maximize solar reflectance focusing on the infrared, or IR, region. With this natural action of these colorants, users will be able to achieve, for exam- ple, reductions in electric power consumption, avoiding overloads on cooling systems, and also to significantly extend the life of roofs and façades,” Gisele Ferreira, country head of sales at Chromaflo, remarks. Clariant Latin America’s technical manager of pigments and coatingsMilton YoshioUehara says that although the technical properties of pigments are key to performance