Revista Paint & Pintura - Edição 236

CLIPPING 8 | PAINT&PINTURA | Setembro 2018 in colorants, the other components that go into these products are very important as well, and there is a rising level of requirements to bemet by the substances used in their composition, particularly those which are meant to ensure protection for the environment aswell as the safe- ty of product users. “There’s an ever-growing demand for cost-effective products that enable formulations to reach further on the color spectrum, with reproducibility and at different performance levels in one systemwith a view to cover a wider variety of applications in the marketplace. PAINT & PINTURA FORUM DISCUSSES INNOVATIONS GOIÂNIA With a turnout of 114 registered attendees from the paint and coatings industry, the 37th Paint & Pintura Coatings Technology and Management Forum, Midwest Region, took place on August 16 at Hotel Mercure Goiânia, in Goiânia, Goiás, and was sponsored by major suppliers to the industry, such as Arkema-Coatex, Brenntag, Elementis Specialties, IMCD, MCassab, quantiQ, the MAST Group, and Wana Química. Kicking off the forum, the plenary session titled “Return on Investment and Coatings in Brazil: Attractiveness by Segment and the Future” presented to the audience current success stories of Brazilian-basedmanufacturers and their actual return on investment in various market segments. The plenary session was conducted Francisco Racz, a partner at Racz, Yamaga & Associates with more than 40 years’ experience in the coatings industry and related products in Latin America. Up next came quantiQ technical coordinator Sergio Ru- bio with the lecture “Bismuth Vanadate: A Cost-Benefit Overview in Highly Saturated Colors.” Elementis Specialties followed with a presentation that took a different approach to rheology, discussing it as a tool for resolving problems that typically occur in the formulation of decorative coatings. To cover that ground, the lecture titled “Applied Rheology to Solve Typical Problems in Decorative Paints” was delivered by Carlos Ramiro, applications manager for South America. Watchful of their customers’ every need and always in the market for innovations, Brenntag contributed the lecture “New Technologies and Product Launching for Architectural and Industrial Coatings: Adding Value to the End Product,” whichwas delivered by Sergio Santos, the company’s own technical expert on ACES (Adhesives, Coatings, Elastomers and Sealants). At the last lecture for the morning period, MCassab and Olin demonstrated their top-selling resins, curing agents and reactive thinners. The title was “Epoxy Solutions for Coatings,” and presenting the lecture together were MCassab’s product development coordinator Ana Amélia Horta and Olin’s product development technician Thiago Faria. Setting the afternoon proceedings into motion, IMCD product steward Flavia Zangrandi, along with Marcos Basso, coatings development manager for Latin America at Eastman, covered the theme “IMCD: Innovating with Solutions and Technology, and Solving the Puzzle in Low-Odor, VOC-Free Additives for Decorative Coatings with its Partner Eastman.” The afternoon’s opening act was followed by Arkema Coatex, whose technical salesperson Ricardo Leonardi put on a pre- sentation titled “Adding Performance and Optimizing Costs in Water-Based Coatings.” Wrapping up the forum, Washington Yamaga, founding part- ner at Rácz, Yamaga & Consultores Associados, delivered his lecture titled “Digitization in the Coatings Industry: Complex But Essential.” EVENTS - SANTA CATARINA TO HOST PAINT & PINTURA FORUM ANEW The Paint & Pintura Forum is once again going to be hosted by Criciúma, Santa Catarina (Brazil). The success of the editions held in the region over the past few years has led Agnelo Edi- tora to pick out the municipality one more time for the 38th Paint &Pintura Coatings Technology andManagement Forum, Southern Region. Slated to take place on September 11 at the Criciúma Busi- ness Association (ACIC, the initials in Portuguese), the forum benefits from the support and participation of the Southern Santa Catarina Chemical Industry Union (known for short in Portuguese as Sinquisul), which has also played a key part in selecting the location. Santa Catarina is one of the most promising Brazilian states, and the area comprising Criciúma and its vicinities is home to several chemical and coatings manufacturers, which, along with local universities, contribute to creating an environment of development in full swing. Not only is Criciúma one of Brazil’s top-hundred municipalities in HDI (Human Develop- ment Index), it is also a manufacturing powerhouse in various industries, among thempackagingmaterials, ceramics, plastics and disposable products, metalworking, coal mining, building and construction, and printing materials. The 38th Paint & Pintura Coatings Technology and Manage- ment Forum has already secured sponsorship from major industry players, such as Croda, Elementis, the MAST Group, IMCD, Mineração Serra Branca, Quimisa, Rentank, Rudnik, and Solvay. It is also backed by leading paint and coatings compa- nies based in the region: Coriarte, Cyan Tintas e Vernizes, Kraft, Liko Tintas Industriais, Rácz Yamaga & Associates, Resicolor, Tintas Farben, Tintas Revestir, and Tintas WEG. PERSONALITY - SIX DECADES FURTHERING PROGRESS IN THE INDUSTRY Here’s an example of a very smart, qualified, experienced and dedicated professional who has a gift and incredible verve, but is, above anything else, a great human being.Waldemar Lazzuri does have a lot of baggage, but oneof success, havingbeen the- re for themakings ofmanufacturing businesses that eventually became icons in Brazil’s automotive refinish coatings industry.