Revista Paint & Pintura - Edição 245

CLIPPING 8 | PAINT&PINTURA | Julho 2019 ceutical ingredients, among other products. It wasn’t long before a thriving Rudnik extended its business to importing specialty chemicals. “Our greatest accomplishment is to be celebrating our 35-year anniversary as solid and sound enterprise that hasmarket recognition. Getting to this special place amid so much turmoil going on in Brazil and its high rates of collapsing businesses is to us a cause of great pride,” operations officer Tiago Reis enthused. Reis points out that Rudnik received its NBR ISO 9002 certifica- tion in 1997 and has consistently gotten re-certified as the standard has been amended, having been recently re-certified under the NBR ISO 9001:2008 standard by Fundação Vazoline, and is also a subscriber to the Prodir Responsible Distribution Process through BSIManagement Systems. “Over the courseof 35 year, we’vegone from being just sales representatives to being a solid, responsible chemical distributor, having created a logistics operation that is now positioned to spin off and go its separate way—our Rudlog Transportes e Logística,” he concluded SPECIALTY CHEMICAL AND LOGISTICS SOLUTIONS Founded in 1944 in the state capital of São Paulo and celebrating 75 years of existence, Midland has from the outset been in the business of serving a variety of industries, providing products and services that stand out from the competition. Currently located in the municipality of Cotia, São Paulo, Midland products are present in a variety of segments, such as paints and coatings, printing inks, resins, scents and fragrances, plastics, adhesives and buildingmaterials, among others, and the specialty chemicals and resins it distributes from renowned domestic and international suppliers. “Our goal is to provide to our customers and partners innovative solutions encompassing products, specialist technical service, support to the development of new applications, and outstanding logistics,” says sales manager Paula Hattori. The year 1996 sawMidland go through a change in its ownership structure, which led to a new business strategy orientation, shif- ting its focus to the distribution of specialty chemicals, according to Ms. Hattori. “That, for its part, led to the restructuring of our sales team, focusing on technical sales. A few years later, in 2004, we moved into a larger space that enabled us to implement a technical support laboratory for our customers, as well as to enhance our logistics service. In 2012, we expanded our facilities once gain. And during all of these years, we have increased our number of business partners, expanded our customer base and extended to additional markets,” she said. Paula Hattori remarks thatMidland concentrates itsmanagement efforts on areas that are strategic to its business, such as sales, technical capabilities, logistics and finance. “We do business all over the Brazilian territory throughmore than 25 employees and our storage area covers around 3,000 square meters. It’s worth pointing out that thanks to our solid work and expertise in im- portation and logistics, we can meet our own logistical support needs to supply various imports to all companies in the markets we serve. Furthermore, since 2007 we have held our Prodir Responsible Distribution Program certification, which qualifies us as a company with a level of excellence in our handling of the chemicals we carry. Also, we are currently in the process of being ISO 9001-certified.” DECORATIVE PAINTS - ABOUT 90% OF DECORATIVE PAINTS SOLD IN BRAZIL UP TO PAR Coordinated by Abrafati (short in Portuguese for Brazilian Asso- ciation of Coating Manufacturers), the Industry-specific Quality Program (PSQ) for Decorative Paints has successfully brought about significant change in paint and coatings market in Brazil, raising the bar on quality. Currently, around 90 percent of the country’s decorative paint output—which amounted to 1.28 billion liters for 2018—is compliant with the applicable quality standards. This figure represents a major improvement over the industry’s 2002 scenario, when the program was created to address the problem that around 50 percent of the paints made in Brazil were nonconforming. The PSQ is part of the Brazilian Habitat Quality and Productivity Program (PBQP-H) of the country’s federal government, which aims to upgrade and improve the quality of products used in the building and construction industry. Under the program, the quality of paints available on the Brazilian market is certified by quarterly product analyses that are based on standards issued by the ABNT (Brazilian Association for Technical Standards). The results of such analyses are public information and can be found on the PBQP-H’s official website at www.tintadequalidade.com. br, developed by Abrafati. The latest report was published inApril. SABIA? VOCÊ 52% preferem ler catálogos impressos de produtos e 45% dos consumidores gostam de receber malas diretas e folhetos impressos entregues em sua casa . Fonte: www.twosides.org.br