Revista Paint & Pintura - Edição 246

CLIPPING PAINT&PINTURA | Agosto 2019 | 7 fungi, yeasts, viruses and insects. “In addition to supplying products with a broad spectrum of action for preservation in the packaging and in the dry film, the coatings industry needs suppliers that can monitor the microbiological quality of the entire manufacturing process, thus increasing the degree of preservation reliability and optimizing the final dosage of pro- ducts. There is a constant search for formulations capable of enhancing performance and adapting to increasingly stringent environmental requirements,” Ligere says. Karina Zanetti, of Miracema-Nuodex’s Technical Service team, highlights that this segment has shown interest in knowing new options of biocides with unique compositions featuring innovation and enhanced performance. “This has greatly sti- mulated investments innewdevelopments andproducts stand out from standard products on the marketplace.” INTERVIEW - OXITENO ANTICIPATES MARKET TRENDS In its ongoing search for innovations, Oxiteno offers the Bra- zilian market alternatives that meet customer requirements with very high performance at competitive costs. Withmore than 20 years of experience in the coatings market, Oxiteno is recognized as a great partner in the development of high-performance products that add competitiveness to its customers’ formulations. Its portfolio has a wide product gra- des, such as oxygenated solvents, coalescing agents, building blocks, additives and emulsifiers. Head of Oxiteno’s global Coatings business, FabianaMarra tells us that the companywill maintain the same levels of investment in its operation inBrazil, which reinforces that this region is very important for Oxiteno. “But it is also part of the strategic plan to strengthen our presence in other countries in the world.” It also tells that the company is always researchinganddeveloping newsolutions thatmeet the challenges of customers in various applications. “Innovation pervades all areas of Oxiteno, going beyond thescopeof product andservicedevelopment.Wework to deliver flexible, fast-running, high-performance alternatives to the market that cause fewer socio-environmental impacts and are in tune with macro-trends. “ In the full version of this interview, available in English only, Fabiana still highlights the recent investments of Oxiteno, the company’s future plans, developments and technologies, as well as its commitment to sustainability. ORGANIC PIGMENTS - A MORE SUSTAINABLE NEW GENERATION Organic pigments followglobal trendswithnewdevelopments of increasingly sustainable products, better performance, qua- lity and color reproducibility, as well as great value for money. Quite consolidated in the Brazilianmarket, themarket of orga- nic pigments is a class of products widely used in the various segments of paints, mainly by the properties and diversity of colors. “Some segments of the paint and coatings industry reduced the use of inorganic pigments due to restrictions on heavy metals and began to use organic products, which caused the demand for this type of pigment to grow. Today, the main requirement of the ink market is that the products have color reproducibility, meets the chemical and physical characteristics to which it is proposed, are easy to handle and work, easy to process and disperse, and conformWith the legal and environmental requirements towhich the product will be applied,” says Fernando Rosa, technical manager at Aromat. This type of pigment represents an increasingly important part of the products used today in the coatings industry. “It is the organic pigments that provide thewidest variety of chromatic and vibrant colors, allow greater color diversification than other chemicals, providing greater strength to the physical and chemical properties of coatings, account for a wide variety of shades in conjunctionwith pearlescent andmetallic pigments in themost varied coating applications, especially automotive, industrial and decorative coatings,” Agnes Muciacito, marke- ting and technical manager at IMCD, stresses. As for the business environment, it is always very challenging, according to Clariant’s Milton Yoshio Uehara, technical mana- ger at the Coatings & Printing business for Latin America. “It also brings opportunities for well-prepared teams. One of the important challenges for the coming years is the rawmaterial crisis that is brewing in China. Several shades will be affected, directly impacting the supply of products. For our customers, we are already working tominimize these impacts, coming up with possible alternatives whenever necessary,” Uehara says. SABIA? VOCÊ 65% dos leitores tem uma compreensão mais profunda do texto quando lido na mídia impressa do que em fontes de notícias online (49%) . Fonte: www.twosides.org.br