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| PAINT&PINTURA | Junho2017
ofpaints,suchasdecorative,industrialandautomotivecoat-
ings (bothOEMand refinish), aswell asprinting inks, and
furnitureandmaritimecoatings.Theyareused inbothsol-
vent-andwater-basedcoatings,providinguniquebenefits
ineachapplicationthankstotheirexcellentperformance.”
Consumptionof thisrawmaterialvariesaccordingto fash-
ion and design trends, aswell as climate characteristics,
according to ReneMinharro, manager of operations for
SouthAmericaat Fuji. “Whenevermattefinishesbecome
trendy,consumptiongoesup.Productsmadetobesold in
subtropical and temperate zonemarkets tend to receive
moreof amattefinish for a senseof greater comfort. In
additiontoenhancingthatsenseofcomfort,silicasalsohelp
to impartamoresophisticatedfinish.Tothatpoint,silanized
functionalsilicaproductstakethe lead inchemicalstrength,
waterresistanceandscratchresistance,whileenablinggloss
controlforanevengreatersenseofcomfortandsophistica-
tion.Highclarity isalsorequired insilicaapplications. Inthis
respect, it’sworthpointingout thatoutproduct linehasa
1.46RI,whichmeansvirtualtransparencyintheapplication.”
One other important thing about the Brazilian paint and
coatingsmarket isthat ithasbeen increasinglydynamicand
seeingmoreefficient,heavymetal-freeproductsthatmeet
theGHSrequirements inhighdemand,whichhasgivenrise
tonewopportunitiestobreak intomarketsegmentsprevi-
ouslyuntappedbysyntheticandamorphoussilicaproduct
manufacturers, says Grace’s regional salesmanager for
theSouthernConeregion inLatinAmerica.“Ourcompany
investsnotonly inresearchanddevelopmentfornewprod-
ucts, butalso inourprocesseswithaview tomeeting the
currentandfuturedemandforsustainableproducts.What
wecansay isthatthedemandforsustainableperformance
productshasbeencontributingtoahigherconsumptionof
silica inthepaintandcoatings industry,andthis isbecause
they are syntheticmaterialswhosephysical and chemical
propertiescanbeaccuratelycontrolled,therebydelivering
reliability,qualityandsecuritytosuch industry.”
EVENTS - PAINT & PINTURA FORUM SCORES 30
EDITIONS
Awholedayof lectures on technology andmanagement
innovationsmade up the program for the 30th Paint &
PinturaCoatingsandManagementForum intheSouthRe-
gion,whichtookplaceonApril27atQualityHotelCuritiba,
inCuritiba,Paraná (Brazil).
Attheopeninglecturefortheplenarysession,titled“Brazil’s
ChangingPaintMarket”anddeliveredby FranciscoRácz,
co-owner of the consultingfirmRácz, Yamaga&Associates, a
reviewof themarketplacewasproposed involvingadiscussion
aboutthefocusonfiguresandtheir impactonmarketpositions
and industrialproductivity.The lecturealsowentontoreviewing
projectionsforthefutureandthepotentialforarevolution inthe
competitiveenvironment.
Theplenary sessionwas followedby“Ultrafilm260LV: ALow-
-Odor,High-PerformanceCoalescingAgentCompliantwithVOC
Regulations,”the lectureprovidedbyAnaAméliaHorta,product
developmentcoordinatoratMCassab,andFabioRosa,aresear-
cherspecializingonpaintsandcoatingsatOxiteno.
Next cameBrenntagwith the lecture“Technologyand Innova-
tions for High-Performance,Water-Based Industrial Coatings,”
whichwasdeliveredby itsown technical expertSergioSantos,
togetherwithTammyFukuoka,oftheTechnicalService&Deve-
lopmentgroupatDowCoatingsMaterials.
Angus technical salesmanagerJoãoZuccoandUniverbusiness
coordinatorFernandoGuirauParrapresentedthe lecture“AMP-
95:PerformanceBenchmarkingAssessments.”
ElementisSpecialtiesclosed themorningpresentationswith its
lecture titled “Rheology Applied to Solving Typical Decorative
PaintProblems,”providedbyCarlosRamiro,applicationmanager
forLatinAmerica.
Lunchwasfollowedby“LanxessInorganicPigments:Qualityand
Sustainability,” the theme for the lecturedeliveredbyNitemar
Vieira,ofLanxess’Product&BusinessDevelopmentteam.
NextwasAnaPaulaAlonsoCardoso,technicalassistantforpaints
and coatings at Covestro, whose presentation addressed the
theme“PolyurethaneandPolyasparticCoatings: Efficiencyand
AdvantagesofLow-VOCSystems.”
The lecture titled“CarbonoQuímicaasaBusinessPartner”was
presentedbyCarbono’sCarbonSolventsbusinessunitmanager
GersonBortolette.
Anotherthemecoveredattheforumwas“VoluntaryCertification
ofCoatings forBuildingandConstructionunder INMETROOrdi-
nance529/2015,”forthe lecturedeliveredbyRobertaChamusca,
MetrologyandQualityexecutiveanalyst at INMETRO (short in
Portuguese forNational InstituteofMetrology).
Closingtheforum,“Scope,LegislationandImpactofGHS,MSDS
andLabelingRequirements”wasthethemeforapresentationby
Intertox technical director FabricianoPinheiro,whoexpatiated
onthescopeof theUN’s (UnitedNations)GloballyHarmonized
SystemofClassificationandLabelingofChemicals (GHS).
Uponconclusionofthe lecturepresentations,theMASTGroup
drew lots for a FordCup and an extender. Thewinnerswere
AnaCristina Staszak, of Realfix, andClaudioPosansky, of Cla-
riquímica.
