www.paintshow.com.br
18
Julho 2010
PAINT & PINTURA
duct spills at the opening time. Even though it took
a lot of work to come up with the mold, as there is
nothing similar in the world, we were fortunate-
ly able to successfully complete the task. In reality,
we realized that, in practice, making a rectangular
bucket is much different than making a round one,”
says Rosário.
The mold for the rectangular bucket was ready early
this year, and the packaging materials are now being
tested by some of Bomix’s customers in the Northe-
ast region. “We’ve teamed up with some customers in
Brazil, and the result has been very positive, espe-
cially concerning the acceptance of the packaging
by shopkeepers in terms of the space that it takes up
and its design. In fact, it has proved advantages for
transportation, as 8,000 rectangular buckets can be
put in truck where we used to be able to fit only 5,600
units. It is an innovative packaging product, it is great
in terms of space and transportation, and it looks
good, is visually different and robust,” Rosário ensures,
adding that the rectangular bucket is a perfect fit for
paint rollers. “Painters will no longer have to pour the
paint into another container, as they can use the very
bucket to collect the paint with the paint roller.”
Investments - New horizons in the Southeast
With 36 years of existence, Tintas Iquine is one of the
largest authentically Brazilian paint manufacturers
doing business in Brazil, with a strong presence in the
country’s North and Northeast regions, where it has a
30-percent market share, while having a 7.5-percent
share in the domestic market. In the course of its his-
tory, which began to be written by an experienced pro-
fessional of the paint industry, its current president
Delino de Souza, Tintas Iquine has gained customer in
more than 10,000 shops all over the country, with a
product range of over 1,300 items.
Starting in July, the manufacturer will increase
its production capacity by more than 40 percent,
reaching an output of more than 10 million liters
of paint per month. According to Alan de Souza,
marketing director at Tintas Iquine, the company
has made a series of investments in pursuit of that
result, including by purchasing machinery and
equipment and expanding its industrial park. “To-
day our industrial park consists of two plants, one
in Pernambuco, with more than 420 employees, and
one in Espírito Santo, with nearly 30 employees.”
Iquine manufactures decorative paints, varnishes,
mortars, and complements for automotive coatin-
gs. May saw the company launch a new campaign
focused on points of sale, as well as campaigns in the
electronic media highlighting its Dialine fast-curing
synthetic enamel, Decorama high-yield premium
latex paints, and Delanil standard acrylic paints with
anti-mold and bactericidal additives.
In addition, during the Feicon Batimat 2010 trade
show, the company introduced five new items: the
Icores line; the Decorama line of premium water-
based enamels; varnish line that has been the market
leader in the North and Northeast regions; the Dela-
cryl Soft-Touch acrylic latex paints; and the Delacryl
Premium line of latex paints based on an aqueous
styrene-acrylic dispersion.
Iquine has invested not only in product development,
but also in logistics. In this business, the company’s
funds are being redistributed in order to cope with
the growth expected for the next few years. The main
changes are an 85-percent increase in the company’s
shipping and storage capacity, enabling it to ship 80
million liters of product per year. “Our actions are
also designed to meet the demand from the 18 states
in the North, Northeast and Southeast regions,”
Souza adds.
For 2010, Iquine will be making investments in three
fronts: technology, human resources, and infrastruc-
ture. “In advertising and marketing, the company
intends to invest around R$ 15 million, or 20 percent
more than in 2009, in order to expand its business in
Brazil, while consolidating our growth in the Southe-
ast region,” Souza points out.
Another marketing strategy being used is spon-
soring sports and cultural events. Iquine spon-
sors soccer team Clube Náutico de Futebol de
Pernambuco and has partnered three other
soccer teams to paint their stadiums in exchan-
ge for advertising, such as Rio de Janeiro’s Vasco
da Gama. This year, the company was the offi-
cial sponsor to the greatest outdoor show in the
world, the Passion of the Christ, which takes
place every year in Nova Jerusalém, Pernam-
buco. Inquine’s investments in cultural events
are part of its history, and include its sponsor-
ship to Pernambuco’s most traditional carnival
group, Recife’s “Galo da Madrugada.”
Events - Abrafati announces new board
of directors
During a press conference held on June 17 at Hotel
Sofitel in São Paulo, the Brazilian Association of Paint
Manufacturers, known for short as Abrafati, intro-
duced the new chairman of its board, Mr. Antonio
Carlos de Oliveira, elected for the 2010-2012 period.
Antonio Carlos de Oliveira is director at DuPont’s