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| Paint&pintura | Novembro 2013
providing support to the Iguatu sales management team
in a coordination capacity, and I’m also responsible for
the São Paulo sales portfolio and for technical support
nationwide,” he describes.
Iguatu ismakingseriousmoves tocarryonwith theprocess
of expanding its market share in 2014. “In this regard, not
only doesmy position as Iguatu coordinator provide direct
support to Iguatu sales manager Cássia Regina Pereira, it
also will be strategically technical in character with a view
to improving this interfacebetweenour sales forceandour
customers across the national territory, thereby creating
a point of difference. In particular, I’ll also be engaging in
sales efforts within the state of São Paulo, contemplating
the replacement of Luiz Furlan, who’s recently signified
his intent to leave Iguatu after brilliantly representing it
for many years. Today, while major challenges are facing
us, this sales team is ready and motivated to go above
and beyond. I’m proud to get to be a part of this team,”
Areas concludes.
Cerviflan Promotes CanUniversityOnce Again
“Inside the Aerosol” theme for two-day training program
carried out in Guarulhos, São Paulo
The third edition of Cerviflan’s Can University event, with
the theme “Inside the Aerosol,” took place on November
27 and 28 at Bristol International Airport Hotel, in Guaru-
lhos, São Paulo.
“We want to introduce a select group of professionals in
themarketplace to new technologies for packaging appli-
cations,while conveying the technical knowledge required
to distinguish, control and specify packaging materials
that suit the specific needs of each product. Accordingly,
by considering with more propriety the attributes of con-
venience, ergonomics and safety, fillers will be able to do
a better job packing their products, with a positive impact
on sales,” says Cerviflan’s chief executive officer Vicente
Lozargo Filho.
In any selection ofmetal packaging suppliers, cost is often
one of the prevailing criteria—and sometimes the prevai-
ling one. Cerviflan wants to change this picture and has
taken important steps accordingly. July 2011 sawCerviflan,
a companywithannual turnover inexcess of R$ 220million,
kick off a groundbreaking initiative with the clear goal of
helping the industry create and improve can specifications:
The Can University. It’s been three editions of the job
training program since then, with more than 120 professionals
certified, and for this year’s edition, Cerviflan provided a novel
program entirely focused on the world of aerosols.
Sitivesp Presents Supplier of the Year Awards
During its annual dinner party for thepaint and coatings industry
at Buffet Torres, in São Paulo, Sitivesp announces Supplier of
the Year Award winners in nine categories.
OnNovember 28, theUnionof SãoPauloStatePaint andCoating
Manufacturers, known for short as Sitivesp, threwadinner party
for the paint and coatings industry at the events venue Buffet
Torres, in São Paulo, where it also celebrated the 25 years of its
Supplier of theYear Awards. This year’s editionwas thefirst time
that, aftermuch anticipation, thewinnerswere announced not
before, but during dinner.
In his opening speech, the entity’s president Narciso Moreira
Preto acknowledged the presence of all attending guests,
provided an overview of Sitivesp’s work, and expressed how
glad he was to see the recognition of the awards, which have
already become a market benchmark.
Before announcing thewinners, Sergio Luiz Conti Borgianni, co-
ordinator at theunion’s department of rawmaterials, explained
the new assessment methodology, made the counted ballots
available to all attendees, and introduced the new trophy, de-
signed by plastic artist GlennHamilthon. Themain goal pursued
by the artist in his design was to combine Sitivesp’s new visual
identitywith the primary industry segments representedby the
union, i.e. architectural and decorative paints, and automotive,
furniture and industrial coatings, including powder coatings.
Borgianni thanked the suppliers for their consistent partnership
with their customers in these segments and acknowledged the
relevance of the services andproducts they provide to the paint
and coatings industry.
Winners of the 25th Supplier of the Year Awards:
Additives: BYK
Mineral/Synthetic Fillers: Imerys/Itatex
Packaging: Brasilata
Pigments: Clariant
Solvent-based resins: Águia Química
Water-based resins: Oswaldo Cruz
Solvents: Bandeirante Brazmo and BR Distribuidora
Chemical distributor: Bandeirante Brazmo
Resin rawmaterials: BASF