the lecture “New Technologies for Decorative Paints,” provided by Anselmo França,
salesmanager, Industrial division.
Then camePolystellwith the lecture“AdditiveSolutions for PremiumFormulations”,
deliveredbysalesmanagerAfonsoMonteiroandJoséJordanoPernomian,responsible
for technical salesandmarket.
Closingthemorningperiod,quantiQmadeapresentationon“OptimizingFormulations
byUsingHydroxyethylCellulose,”deliveredbySérgioRubio,of technical support,ma-
rketingandnewbusiness.
In theafternoonperiod, Imerys featured the lectureentitled“MultifunctionalMineral
Additives,”providedbyR&D and Innovationmanager LeandroBizarrodaRocha and
technical manager Alexandre Lucato.Morais de Castro followedwith a presentation
entitled“It’sTime toRethink thePerformanceofAdditives inYourCoatings.DowHas
theRightSolutionForYou!FindOut!,”providedbyJulianaPissardini,ofDow’scoatings
business technical support.
Eastmanalsopresenteda lectureonthetheme“EastmanPortfolioofCoalescingAgents
toMeet theRequirements of VOCRegulations,” delivered byMarcos Basso, market
developmentmanager, LAR.
The forumwas closedby the lecture “TitaniumDioxideExtenders,”providedby Luis
ManuelRibeiroMota, technical consultantanddirectoratLMCoatingsAdviser.
AmericanCoatingsShow -TradeShowandConferenceBringsTogether
KeyCompanies inthe Industry
TheAmericanCoatingsShow (ACS) 2014, set to takeplaceonApril 8 to 10,will beheld
ina thenewvenue, theGeorgiaWorldCongressCenter inAtlanta. Theshowwilloffera
completeportfoliofortheproductionofhigh-grade,competitivecoatings,paints,sealants,
constructionchemicalsandadhesives.
CherylMatthews,VicePresident,EventsandProfessionalDevelopmentattheAmerican
CoatingsAssociation(ACA), issurethatattendeesandexhibitorsofthe2014ACShowand
Conferencewillhaveanunprecedentedexperience,as theshowcontinues togrowand
makemodifications.“Forthefirsttime,exhibitorshavetheabilitytoapplyfortheirbooth
spaceutilizinganewinteractivefloorplan.Theyareabletochoosetheirboothlocationand
modifytheirprofilesonline,”saysMatthews.“Expectationsarehigh,particularlysincethe
ACS2012washonoredasoneofAmericas25 fastestgrowingexhibitions,weallarevery
excited to see if this showcanactuallybecomeanymore successful than the lastone,”
MatthiasJanz,HeadofCoatingsEventsatVincentzNetwork,stresses.“Butnumbersare
lookingpromising.Mostexhibitorshave increasedtheirboothsize,whichtrulyshowsthe
importanceof theACS to thecoatings industry.With this inmindweareconfident that
showvisitorandconferenceattendeecountsalikewillalsoreachnewheights.”
Atthe2012showheld in Indianapolis, Indiana,427exhibitorsfrom19countriesdisplayed
acomprehensive rangeofproductson91,000netsquare feetofexhibitspace.ACS2012
attractedmorethan7,500participants from69countries.
TechnologyTrends
Withabout 200paper submissions, theAmericanCoatingsConference 2014hasonce
