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orBayerMaterialScience.
Bayer HealthCare consists of the followingdivisions: Pharma-
ceuticals,withspecialtypharmaceuticals;ConsumerCare,with
off-the-shelf medications; Medical Care; and Animal Health.
BayerCropScience isengaged inthebusinessofcropprotection,
biotechnology and environmental health. Last but not least,
BayerMaterialScienceproducespolyurethanes,polycarbonates,
coatings, adhesives, specialties, thermoplastic polyurethanes
andbasic inorganicchemicals.
Thecompanyhasallmajorcertifications, suchasOHSAS 18001
(Organizational Health and Safety Certifcate for the Belford
Roxoplant), ISO9001(QualityCertificatefortheSãoPauloand
BelfordRoxoplants), ISO 14001 (EnvironmentalManagement
Certificate for the Belford Roxo plant), and amanagement
systemcertifiedunder theResponsibleCareProgram forboth
theBelfordRoxoandSãoPauloplants.
BrazilianMarket
Brazil is theworld’s 5th largestmarket for the company, and
is expected to soon take the fourth position. “In Latin
America, it isnumber oneamongBayer’sbusinessunits.
For 2012, thecombinedactivitiesof thecompany’s three
divisionsgeneratedsalesofR$5.7billion,whichrepresents
a26-percent increaseover thepreviousyear,when sales
amounted toR$4.3billion,”saysAlbertoHassessian, site
manageratBayerMaterialScience’sCAS(Coatings,Adhe-
sivesandSpecialties)business forLatinAmerica.
Bayeralsosaw itsnumberofemployeesgrow 10percent
in2012, totalingmore than4,500peopleallocated to the
its headquarters at the Socorro site, in São Paulo, the
Cancioneiro plant, in São Paulo as well, and the Bayer
Industrial Complex,which is located inBelfordRoxo, Rio
de Janeiro. “Globally, for the fiscal year 2012, Bayer had
110,500 employees and reported sales of 39.76 billion
euros. Investments in research anddevelopment added
up to3billioneuros,”Hassessiansays.
Brazilrepresentsan importantmarketfortheBayergroup
worldwidedue to its stableeconomyandbrightoutlook
