clipping
for the future. “The results of the Brazilian operations
consolidate the company’s strategic business strategy
for the country. Despite thehighly competitivebusiness
environment, it isavery livelymarket.Thecountry’spoten-
tial isexpected to translate tomoregrowth for thisyear.
Today, CropScience is Bayer’s leading business in Brazil,
withsalesofR$3.1billionfor2012(56percentofallsales).
BayerHealthCare reportedsalesofR$ 1.6billion lastyear
(29percent).BayerMaterialScience’ssalesreachedR$802
million,equivalentto14percentofthegroup’sbusiness in
theBrazilianmarket,”Hassessianconcludes.
Automotive Coatings -Market Trends
AxaltaCoatingSystemsReleases2013Color
PopularityReport
AxaltaCoatingSystems, aglobalmanufacturer of au-
tomotivecoatingsandanauthorityoncolorandcolor
trending information for the automotive industry,
announced the publication of its annual automotive
colorpopularity report for2013.The report,produced
since 1953, is themost comprehensive in the industry
as regional automotivemarket color preferences are
continuously tracked. Thisyear’s report includes“Say
it with Color!”, Axalta’s forecast of four color mega-
trends for automotivedesigners around theworld.
“Our customerscountonourdataeveryyear todrive
marketdecisions.Ourglobal teamofcolorspecialists relies
onouradvanced forecasting to formulate thenextgenera-
tionof coating colors. The result is an ever-evolving color
palette forautomotivedesigners.Asthe industrycontinues
toevolveandstrivesto innovate forcustomersworldwide,
Axalta is committed to partneringwith our customers to
provide the best possible coatings available,” says David
Fischer, VicePresident ofAxalta’sglobal OEMbusiness.
2013WorldColorHighlights
White strengthened its position as the most popular
automotive color among consumers worldwide in 2013,
growing in popularity by six percentage points over the
previous year. Within the white space, 22 percent of
vehicles were solidwhite and seven percent were pearl
white. Blackwas the secondmost popular color globally,
with 20 percent of sales, but effect black was preferred
more than solid black. Silver at 15 percent and gray at 12
percentwaned in popularity, while red held steady at ei-
ght percent. Blue andbrown/beige spaces eachheld five
percent of theglobalmarket.
The remaining color choices revealed low popularity for
green, orange, purples andother spaces, although there
wasa small increase in theyellow/goldarea.Overall, neu-
tral colorshavebeenwidelypopular over the last decade
andmakeup 76percent of today’s vehicles.
