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| Paint&pintura |Maio2014
conferenceon theproductionof high-grade
coatings, paints, sealants, construction che-
micalsandadhesives.
At the same time as the American Coatings
Show there was the American Coatings
Conference, themost important conference
on scienceand technology for thepaint and
coatings industry inNorthAmerica.Attendees
at this year’s editionwere able towatch96
high-endtechnicalpresentations,whichmade
the conference an ideal venue for leading
scientific experts to share information and
According to a survey conducted with conference attendees, the
waterborne technology is viewedas themost important technology
of the future in the paint and coatings industry. Around 44 percent
of all respondents to the survey voted for this technology, while
approximately 30percent considered functional and smart coatings
themost important technology. Concerningsustainability, 63percent
of the survey sample rated sustainability as important, andnearly 15
percent as indispensable.Whenaskedwhether theywere in favorof
thedevelopmentof amethodology tobeagreedupon industry-wide
formeasuring sustainability, 70 percent said “yes”.
Still on the survey, 60 percent said that the technologies that will
stand out for innovation over the next three years will be those
related to binders and resins, while 25 percent expect the most
innovation to come from additives. To the question, “what boosts
R&D activities?,” almost 83 percent answered “the demand in the
marketplace,”while9percent said“careand responsibility towards
society.”
Key Participants
Alwayspresentat international events,AgneloEditora, thepublisher
ofPaint&PinturaMagazineandConstruChemical, introducedat the
AmericanCoatings Show 2014 the publication “IndustryOverview –
DecorativePaints”. It is agroundbreaking studyof thepaintmarket
inBrazil, Chile, Argentina andUruguay, with statistic data compiled
by industry experts hiredby Agnelo Editora for this sole purpose. A
summaryof thepublicationwaspresentedatAgneloEditora’sbooth
byFranciscoRacz, an independentconsultantoncoatingsand related
business areas, especially in LatinAmerica.
The information compiled for thispublication includes theevolution
ofBrazil’spaintmarket involumeand sales from2006 through2013,
as well as characteristics of each of the country’s regional markets
(North,Northeast,Midwest, Southeast, andSouth), suchas size, per
capitaconsumptionandaverageprices.Alsoprovided isanoverview
of theBrazilianmarketbydistributionchannel,withdataconcerning
the characteristics, growth and evolution of such channels (paint
stores, buildingmaterial stores, and home centers).
The study also displays themarket by qualitative segment (volume
and sales),with sharesofmarket players and regional growth rates,
as well as evolution in product mix by geographic region, market
share by player, andmarket shares of leadingplayers by region and
by distribution channel.
The publication also provides important consumer profile informa-
tion, includingwho buys paints, who influences the purchase, who
applies paints by social class, andwho chooses color.
