CLIPPING
implementedanewoperationmodel. Thismove stems from
the company’s proposition to provide high-quality products
thatareup to technical specificationandcontrol standards in
order tomeet the requirements of increasingly demanding
consumers.”
MCassabworks inconjunctionwith itssuppliers,availing itself
ofthosepartners’and itsowntechnologiestoassist it inadap-
ting to technical andcommercial requirements.
Toensure itsstrategyworks, thePolyurethanesBusinessUnit
has been strengthened by the addition of two experienced
professionals: the new unit manager Raphael Carrieri and
the technical development coordinator José Edmilson da
Silva, who are working in conjunction with the sales team
in the entire national territory to improve customer service
performance levels.
COMPANY CEMENTS ITS BUSINESS IN THE BRAZILIAN
MARKET
A supplier of epoxy resins since the 1990’s, America Sales is
especiallyfocusedon improvingandkeepingupcustomer
competitiveness inthemarketsthat itservesbyproviding
strong, systematictechnical reportand introducingnew
technologies. “This is exemplified by the partial repla-
cement of hydroxyl modifiers that has led to several
technical improvements and significant cost reductions
in coal tar systems, etc., while delivering ultraviolet-
-resistantaliphaticepoxysystems to resolve the lowUV
resistance issuewitharomaticepoxysystems,”America
SalesdirectorÁlvaroSouzaRamospointsout.
As for its product portfolio, which includes epoxy pro-
ducts, curing agents, reactive diluents and others, the
company assures us that it covers all paint, flooring,
adhesive and other formulations. “We provide all for-
mulations needed in themost variedofmarketswhere
epoxyproductsserveauniquepurpose,suchascorrosion
protection, adhesion to various substrates, electrical
insulation, composites, fibers and an array of other ap-
plications,”Ramosconcludes.
