Revista Paint & Pintura

CLIPPING

in Brazil is gradual and ongoing, following the trend coming

frommoredevelopedcountries.“Investment instate-of-the-art

technologies,molds andmachinery have resulted in versatile

packagingmaterialswhoseshapes(especiallyrectangularpails),

colors,and labeland lidprintshaveearnedconsumerconfidence

andpreferencenotonly inthebuildingandconstruction indus-

try,butalsoamongendconsumers.”

According to Paulo Bernardes, regional sales manager at

Fribrasa, the Brazilian paint and coatings industry still sells

something intheneighborhoodof20percentoftheirproduc-

tion inplasticcontainers.“In the internationalmarket,plastic

packagingmaterialshaveacomfortable leadovermetalones.

Not only has the consumption of plastic pails been grow-

ing, the prospects are for evenmore growth over the next

few years, especially on the back of the innovations being

introduced in plastics and their greater competitiveness by

comparison to steel cans.”

SILICAS -NEWSUSTAINABLETECHNOLOGIES

Used invarioustypesofcoatings,silicasplayanextremely impor-

tant role in improvingseveral properties inpaintsandcoatings,

and themost important innovations in this rawmaterial

followthetrendtowardssustainablesolutions.

Amidongoingdevelopment, themarket insilicas isspread

all around theglobe, especially inEurope,NorthAmerica,

CentralAmericaandSouthAmerica.Thisisbecausetheyplay

rather importantrole intheformulationofpaintsandcoat-

ings.“Silicasprovideanumberofbenefits, thehighlightof

whichbeingtheirabilitytomodifyrheologyandpromoting

thixotropy, to improve thepaint’sadhesion to theprimer

orbasecoat,todeliverasoft-touchfinish,toadjustaglossy

ormatteeffecttotherequired level, topreventsagging in

verticalapplications,andto increaseresistancetoabrasion

and corrosion,” remarks ThalitaBacci, coordinator of the

Aerosil lineofsilicas(Aeroxide,Aerodisp)andtheAcematt

lineofmattingagentsfromEvonik inBrazil.Thalitaexplains

that silicas are also functional ingredientswell-suited for

producingaseveralkindsofpaintsandcoatingsaccording

tospecificrequirements.“Inpowdercoatings,forexample,

silicas act as flow aids and stabilizers, thereby extending

durability in finished products. Silicas feature themajor

advantageofbeingflexible,astheycanbeused inall types

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