Revista Paint & Pintura

nologyandprocess innovation, standsasa testament to the

company’s commitment to region, particularly the Brazilian

market, and to their customers. “We’re constantly at work

onnew linesandproducts, includingadaptationssothatthey

canmeet local needsand requirements. Thegoal is toboost

growth inthesemarketsthatareso importanttoAkzoNobel,

in linewithourvisionthatthereareopportunitiestobeseized

by expanding our partnershipwith key customers and the

synergies between their businesses andours in the region,”

says Jelena, headof thebusinessunit that turnsoverno less

thanUS$230millionwithinthe region.

To learnmoreaboutthenewplantandwhattheexpectations

are for theBrazilianmarket, Paint&PinturaMagazine talked

toJelena,whotoldusall thedetails.

COATINGS INDUSTRY’S “OSCAR” WINNERS FOR 2016

UNVEILED

Regarded as the paint and coatings industry’s largest ne-

tworkingeventinLatinAmerica,the21stPaint&PinturaAwards

ceremonytookplaceonMay12atEspaçoVilados Ipês, inSão

Paulo, bringing together612 industrypersonalities. Actingas

masterofceremonies for theeventwasJulianaFranceschi, a

journalist, TVhost andactresswho is currentlyamember of

theSBTnetwork’scast.

Inhisopeningspeech,AgneloEditora’schiefexecutiveofficer

Agnelo de Barros Neto thanked sponsors and backers for

theirpartnership,andfortheirbelief intheworkwedoatthe

publishinghouse that is turning 21 yearsold, aswell as all of

thoseattendingandparticipating for theirpresence.Healso

talked about the challenges in store for the next few years.

“Mymessage isalwaysoneofoptimism, in spiteof all of the

mishaps in thepredicamentwe’re living through,aswe’reon

the right track, themeasures thatwere needed are already

beingput inplace, andnow it’s just amatter of timebefore

thepiecesstartfalling intoplace,bringingaboutprogressand

prosperity thewaywe’reused tohaving it inourmarketpla-

ce.”Mr.BarrosNetoalsopointedoutthatthePaint&Pintura

Awardsarethe largestnetworkingevent inLatinAmericaand

congratulated the finalists and entrepreneurswho continue

investing inourcountry.

Winners in53categorieswerehonoredwith the21stPaint&

PinturaAwards,39ofwhichwereforrawmaterials,eightwere

paintandcoatingscompanycategories,andsixforPersonality

of theYear. Asanewdevelopment for this year, AgneloEdi-

torahasaddedanewrawmaterialcategory—Isocyanates. In

addition,among thevariouspaintcompanycategories, there

used tobe,until thepreviousedition, thecategory“Automo-