clipping
and inconjunctionwithourdistributor,withaview to reaching
allof thecountry’spaintproductsnationwide.”
Concerningdifficulties, as theonly Brazilianproducer of titanium
dioxide,Cristalhasbeenhurtby importtaxcuts,aspredetermined
volumes forusing thenew tax rateshave led toa rush in imports,
whichupsets thenatural evolutionof sales andmakes it hard to
put thedomesticproductionupon themarketplace, according to
Piergallini.“TheproductionoftitaniumdioxideinBrazilsuffersfrom
lackofequal conditions inthetreatment itreceives intermsof tax
and labor-relatedmatters, high energy costs, the cost of capital,
environmentalissues,andtheforeignexchangepolicy,andsowhen
wearecompared to foreignproducers, thatputsusatadisadvan-
tage. It isquite important tonote that thegovernmentsof other
TiO2-producingcountriesusetheir importtaxratesfortheproduct
asa tool of protecting their industry,which isa standardpractice
inthe interestofpreserving jobsandtechnology.Thegovernment
needs toconsider thatwhile theirmeasuresmaybenefitacertain
economicgroup in the short term, it is thenation that, in themid
andlongterm,willbepayingahigherpricefortheproductsthatare
beingreplaced,”hewarns.
Tinting Equipment - Corob Doing Business
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IndependentlyAgain
December2013saw theCPSColorgroupannounce thesales
of itscolorantsdivision,keepingonlytheCorobmachineand
technicalservicebusiness.
Sincethefirstmonthofthisyear,CorobBrazilhasbeenat its
newaddress inOsasco,SãoPaulo.Froma1,500-square-meter
building, 20peopleareatwork servingBrazilian customers,
aswell aspartners and representatives all over the country.
Corob’sCEOKajBrandthasvisitedBrazilandsaidthatthepaint
andcoatingsmarketasawholeiswelcomingthechange.“Now
focusingexclusivelyonmachinesandservices,wecanservea
largernumberofpaintstores.Asmoreandmorepointsofsale
areequipped, theodds increase that consumerswill choose
theircolorsviatintingsystems.”
ReubensdaCunha,CorobdirectorforLatinAmerica,addsthat
afterthechange,thecompany’sinnovationteamwillbemore
segmentedand, as a result,will havemore time to invest in
new technologies.“Consider thatwehadbeenhardatwork
on comprehensive color solutions: colorants, color charts,
marketingmaterial,amongstothertoolsinvolvedinpromoting
colors.Nowweare focusingonmachines, andwearegoing
to furtherpromoteourequipmentandservicesaccordingto
