andwasalsobackedbytheCEDEPEBusinessSchool,whichdemonstratesthattheyear
is reallybeginning for thepaint industry.
Attheopeningplenarysession,FranciscoRácz,apartneratRácz,Yamaga&Consultores
Associadoshavingextensiveexperience inallpaintsegmentsand relatedproducts in
LatinAmerica,deliveredthepresentationentitled“EvolutionofMarketValuePercep-
tionProvidesPaintManufacturerswithGrowthOpportunities.” It includedscenarios
andopportunitiesforthe industryforthenext5years,aswellasaquantitativereview
of thepaintmarket for 2014, projections for 2020, and amarket perception analysis
concerningproducerand theirvalues inkeypaintmarket segments inBrazil.
Hewas followedbyAlexandreCarmello,marketingandtechnical servicemanager for
LatinAmericaatCabot,withhis lecture“Applicationsof theCAB-O-SILFumedSilicas
andCAB-O-SPERSEDispersions inPaints.”
Thenext lecturewasentitled“FungiandAlgaeControl inExteriorCoatings,”delivered
byLonza’sapplicationcoordinatorCleideCosta.
Closing themorningactivities, Brenntag covered the theme“SiliconeChemistryand
ItsApplications inthePaintMarket,”through lecturerEvertonLuisMarion,application
engineeratDowCorningBrazil.
TheafternoonperiodbeganwithAllnex,whichpresentedthe lecture“High-SolidsWa-
terborneAlkydResins,”deliveredbythecompany’stechnicalcoordinatorAndréLopes.
Alsopresentat the forumwasDuPont,with its lecture“DryFilmCoatings: Identifying
ImprovementOpportunitiesandHowtoResolveThem,”providedbyLARtechnology
development leaderRicardoTadeuAbrahao.
For Intertank, sales manager Emiliano Rodrigues de Sousa presented the lecture
“StainlessSteel IBCs: Safety, EconomyandLegislation.”
Dayonewasclosedbya lectureonmanagemententitled“PigmentDispersionMecha-
nisms,”providedby liquidcoatingsexpertRicardoKairalla.Hediscoursedonequipment
andhow theywork, aswell as the interactivitybetween components ina traditional
paint formulationand theconsequencesofpoorlyplannedorexecutedoperation.
The opening plenary session for day twowas conducted by international finance
and foreign exchange expert TiagoMonteiro, whose presentation “2015 Economic
Scenarios”provided anoverviewof themacroeconomic environment and themain
challenges facingBrazil in2015.
Thereupon,quantiQparticipating in the forumwith its lecture“quantiQSolutions for
theSpecialtyLine,”deliveredby technicalmanagerSérgioRubio.
Lubrizol presented the lecture “Coatings: Cold Roofs,” through accountsmanager
Edson Zicari, followed by Imerys-Itatex with the lecture “Multifunctional Mineral
Additives,”deliveredbyAlexandreLucato, technicalmanagerFPASouthAmerica.
Alsopartof theprogram for the forum, Arkema/Coatexpresented the lecture“Rhe-
otech–PerformanceAssessmentofHASEThickeners–Rheotechx800Line;Celocor
–OpaquePolymer,”providedbyNeideJuiliani,developmentandapplicationmanager,
LatinAmerica.
The forumwasclosedbyCaioPeppe, founderofGrupoCRPConsultingandacademic
directorofpostgraduationatCEDEPE (Laureate InternationalUniversities),with the
lecture“Branding–ReputationandValuation.”
Events -GetReadyfortheEuropeanCoatingsShow
The European Coatings Show (ECS), one of the largest international trade shows
