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| PAINT&PINTURA |Abril 2016
tinting systems. “Even though thepaint industryhasbeenworking
on this for several years, the crisiswe’vebeengoing through since
last yearhas ledmanystores that still don’thave tintingsystems to
postponetheir implementation.”
EVENTS - PAINT & PINTURA FORUM GREAT SUCCESS FOR
FOURTHTIME INFORTALEZA
The23rdPaint&PinturaCoatingsTechnologyandManagementFo-
rum intheNortheastRegion,whichtookplaceonMarch02and03at
MareiroHotel, inFortaleza,Ceará,wasattendedby182professionals
of the industrywhoweredrawnbyaprogramfilledwith technical
andmanagement-related lectures on various relevant themes for
the industry.
OrganizedbyAgnelo Editora, the publishing company responsible
forthemagazinesLojasdeTintasandPaint&Pintura,theforumwas
hostedbyFortaleza for the fourth timeand repeated thesuccess in
attendanceofeachpreviousedition.Forums likethisbringtogether
professionals from across thepaint supply chain in the region and
engage them in seminars, discussions, lectures andplenary session
intended to spreadknowledgeof the latest technologiesand inno-
vations indecorative,automotiveand industrialcoatings.
Participating in thisyear’seditionof the forum inFortalezawere 16
key suppliers to the industry: Brenntag, Croda, Eastman, Elementis,
IMCD, Imerys, Lanxess,MoraisdeCastro,Oxiteno,Univar, Intertox,
QuímicaAnástácio,Spectracolor,Exatacor,Rudnik,andWanaQuímica.
DayOne
Fortheopeningplenarysession,entitled“BrazilianCoatingsMarket:
GrowthwithQualityandValue”andconductedbyFranciscoRácz,
co-ownerofconsultingfirmConsultoriaRácz,Yamaga&Consultores
Associados, therecentevolutionofthecoatingsmarket inBrazil, in
itsvarioussegments,waspresentedanddiscussed, includingabrief,
overallprojectionofvolumesforthenextfewyears.
Oxitenomarked itspresencewith the lecture“Ultrafilm 260LV: A
PerformanceCoalescingAgentuptoRegulations”,deliveredbyLais
Vieira,aresearcherforthepaintsandcoatingsbusiness.
FollowingthecoffeebreakcameBrenntagQuímicawiththe lecture
“Solutions for the Architectural Market Stressing Silicone-Based
Products”,presentedbydevelopmentassistantRicardoAlmeidade
Matos.The lecturefeaturedaspecialparticipationbyDowCorning.
Upnextwas EastmanChemical’s product developmentmanager
forLatinAmericaMarcosAurelioBasso,whopresented“Coalescing
AgentstoMeetCurrentVOCRequirements inBrazilandOtherLatin
AmericanCountries”.
Topickupafter lunchcameLanxesswiththe lectureentitled“New
Red Bayferrox Pigments: TheMost Saturated IronOxide Reds
Ever Produced”,whichwasprovidedbyDenilsonMarques, of the
company’s Product &Business Development team for Latin
America.
Soonafterwards,Imeryspresentedthelecture“EngineeredMi-
neralAdditivesthatEnhancePerformance,ImproveProductivity
andReduceFormulationCosts”through itstechnicalmanager
AlexandreLucatoandsalesmanagerFabrícioRodrigues.
Dayoneof the forumwasclosedbyMarcosZiravelloQuindici,
and expert on colors and colorimetry from consulting firm
Rainbow Consultoria, who delivered the lecture “Colors as
Tools for Designers”, covering the formation and capture of
colorand imagebyhumanbeings, strengthsandweaknesses
ofvisualcolorimetricassessments,andassessmenttechniques
forspectrophotometricequipment.
DayTwo
Early in themorning, thepresentation“Scope,Legislationand
ImpactofGHS,FISPQandLabeling”drawattentionandopened
theeyesoftheaudiencetotheimportancethethemehasinthis
moment.The lecturerFabricianoPinheiro, technicaldirectorat
Intertox, emphasized the scopeof theUN’s (UnitedNations)
GloballyHarmonizedSystemof Classification and Labelingof
Chemicals(GHS).
NextcameIMCDBrazil,whobroughtitssalesdirectorAlexandre
TarantinoforaninstitutionalpresentationbyIMCDBrazil,which
was entitled “IMCD inBrazil and theWorld” and focusedon
coatingsmanagement.
After thecoffeebreak,MoraisdeCastro, through the lecturer
IsmaelFerreiraLima,accountmanageratDowMicrobialControl,
deliveredthepresentation“New-GenerationPreservatives for
theCoatings Industry inBrazil”.
Crodaalsoparticipatedwith its lecture“PerformanceAdditive
andEmulsifierSolutionsforArchitecturaland IndustrialCoatin-
gs”,presentedbyArianaMeirelles,accountmanager,andDiego
Moreira, application scientists, both fromCroda’s Coatings&
Polymersbusiness.
Theafternoonbeganwiththelectureentitled“RheologyPrinci-
plesAppliedtoDecorativePaints”,deliveredbyCarlosRamiro,
application and technical servicemanager for SouthAmerica
atElementis.
Withthelecture“AWorldofPossibilitiesforYourFormulation”,
AnselmoFrançaSilva,Univar’sCoatings&Adhesivesbusiness
unitmanager, sharedapplication informationon someof the
company’smain specialty chemicals for themost varied of
decorativepaintformulations.
The lecturebyRoberta Chamusca, executive analyst and the
NationalInstituteofMetrology,QualityandTechnology(known
forshortasInmetro),entitled“VoluntaryCertificationforCons-
