clipping
Withthat laboratorystructure,ElementisBrazil cansimulate
all coatings production and testing stages and, based on
the results, propose the best technical solutions to its cus-
tomers. “It’s alsoworthpointingout that theentire facility
was built up in accordancewith the company’s safety and
environmental protection standards. In addition, Elementis
Brazil’s application laboratory is now basically just as good
asElementis’other laboratoriesaround theworld, andeven
exceeds them in certain aspects, and it has all of theequip-
mentweneedsowecanproposeoursolutions,”saysRamiro
Santo,addingthatElementis’newapplication laboratorywill
servecustomersnotonly inBrazil,butalloverLatinAmerica
aswell. “Wehavecustomers inall partsofBrazil, andalso in
Mexico, theCaribbeanandeverySouthAmericancountry.”
Elementis has been selling its products inBrazil for several
years,but thestartof its localmanufacturingoperationshas
sparkedup theprocessof investing in its technical capabili-
ties,whichhasonly justbegun.“Rightnow,asecondapplica-
tion laboratory is under construction at the same location,
but itwill bemore focusedon solvent-based technologies,”
RamiroSantoanticipates.
Industry -AnjoQuímicaPlantstoBetheLargest
Domestic Paint Company
AnjoQuímica, a companyheadquartered inCriciúma, Santa
Catarina with operations in Brazil’s entire territory, has an
ambitiousplanforthenexteightyears: tobethe largest
domestic paintmanufacturer. To that end, it has been
preparing itself for a few years by investing, breaking
into newmarkets and training its employees. With
R$ 356million in sales for 2013, the company expects
them to increase toR$ 406million this year andhit R$
1 billionby 2022.
Oneofthemainstepstakenbythecompanywasprepa-
ringFilipeR.Colombo,whohadbeenatthecompanyfor
10yearsandhas recentlybeenmadepresident, to suc-
ceedBetoColombo,whohasannouncedhisretirement.
Filipe has a bachelor’s degree in Administration with
minor inMarketinganda specialist degree inStrategic
Management and Innovation from Hult International
Business School (USA).
Investments intrainingandmanagementareaconstant
atthecompany,accordingtoFilipe.“Ourgoal istotrain
leaders. We identify potential leaders and train them,
giving themopportunities todevelop theirpotential in
the company.”
AnjoTintasservescustomers inseveral segmentsofthe
paint and coatings industry, such as decorativepaints,
automotive and industrial coatings, and flexo printing
inks, and is organized into twobusiness units, Printing
(technical sales), and Retail (sales representatives),
supplying the entire country from over 5,000 points
