Revista Paint & Pintura - Edição 216 - page 7

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PAINT&PINTURA |Novembro2016 | 7
INDUSTRY INTHESPOTLIGHT -COLORING IS ITSMISSION
Committed to innovationand thequalityof itsproducts, Futura
Tintascelebrates its35anniversarybringingcolorstoallenviron-
ment innearlyallofBrazil’snationalterritory.
DecorativepaintcompanyFuturaTintasturned35inApril2016.To
celebrateits35thanniversary,manysurprisesareaboutthecome
outatthecompanyuntil theendofthisyear.Anew,muchmore
modernbrandcommunicationplatformisoneofthem.“Thatwill
allowourmulti-channelpresencetoberecognized,asweshow-
caseourbrand’ssignaturerangeoftraditional, typicallyBrazilian
shades,butalsonewvibrantcolorsforcertainspecialmaterials,”
saysmarketing leaderMelissaSartori.
Relationshipactions,noveltyproductsandcolors,andtheexpan-
sionoftheUniversidadeFuturadoPintor(UFP)programhavebeen
winningovernotonlypainters, butalsoconsumers, customers,
suppliersandfriends.“We’re invitingeverybodyto joinusonour
mission,whether throughour socialmediaorprintedchannels,
through actionswith customers orwherever theUFPgoes, in
followingonourtrackof joy, faithandconvictionsothatwecan
allcontinuecoloring lives,”Melissaconcludes.
Thecompanyhasgonethroughlotsofchangesovertime.Itcurren-
tlyhasmorethan120employees,aswellasadiverseproductrange:
24 items ranging frompaints, varnishes andenamels to compounds
andcomplementsfordecorativecoatings,aswellasresinsforthepaint
andcoatings industry.FuturaTintashasgraduallyexpandedand isnow
presentinnearlyallofthenationalterritory.Theircurrentproductionsite
coversanareaof10,000squaremetersandincludesachemicallaboratory
specificallyfocusedonpreparingpaintandresinformulae.Furthermore,
thecompanyhasdeveloped itsownMagiadasCorestintingsystem.
EVENTS - INDUSTRY DISCUSSES INNOVATIONS AT PAINT &
PINTURAVITÓRIAFORUM
A lotofnewstuffwaspresentedatthe27thPaint&PinturaCoatings
TechnologyandManagementForum in theSoutheastRegion,which
took placeon September 29 at Hotel Senac Ilha doBoi, inVitória,
EspíritoSanto.
Fortheopeningplenarysession,FranciscoRácz,co-ownerofconsulting
firmConsultoriaRácz,Yamaga&ConsultoresAssociados,coveredthe
theme“BrazilianCoatingsMarket: GrowthwithQuality andValue”,
presentinganddiscussingtherecentevolutionofthecoatingsmarketin
Brazil,initsvarioussegments,whileprovidingabrief,overallprojection
ofvolumesforthenextfewyears.
On the theme“TheOximulsionLineofAPE-FreeEmulsionPolymeri-
zationSurfactants”,Brenntag’stechnicalcoordinatorRicardoMattos,
www.tego.de
Evonik é uma das líderes mundiais em especialidades químicas, e nossos produtos da marca TEGO fornecem a vantagem competi-
tiva que fará a diferença em suas tintas e vernizes. Os aditivos de dispersão e umectação TEGO® Dispers promovem a umectação
e estabilização do pigmento e, portanto, previnem a flotação e sedimentação dos pigmentos. Adicionalmente, esta linha de produto
proporciona baixa viscosidade e máxima intensidade de cor para a maioria dos sistemas. Contando com cerca de 200 produtos no
portfólio global, TEGO® Dispers é mais uma linha que agrega valor aos seus produtos. TEGO – Adicionando Vantagens.
www.tego.us
TEGO® Dispers –
AddingAdvantages