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| PAINT&PINTURA | Setembro2016
Covestroarehighlyefficientalternatives foreachsubstrate
and itsrequirements.
To close themorning lecture cycle, twopaint applicators
and three Ford viscositymeasurement cupswere drawn
by theMASTGroup. ThewinnerswereDenilsonMarques
(Lanxess), GabrielaNobre (Coim), Leila Varisco (Silquim),
AugustaJung (Solartex),andVivianadosPassos (PPG).
After lunch, the forum turned to the theme “quantiQ
Solutions for Specialty Chemicals”, covered by quantiQ’s
technical coordinatorSergioRubio.
For the second lecture in the afternoon, entitled “IMCD
Brazil: Distributing Innovation toOur Customers”, IMCD
Brazil’s sales manager Flavia Zangrandi and Enovik’s
product stewardAna Claudia Sturaroput on a corporate
presentationfocusedonhowtheircompaniescatertotheir
customers’ technicalandcommercialneeds.
“RheologyAppliedtoResolvingTypicalProblemswithDe-
corativeandIndustrialCoatings”wasthe lecturepresented
byElementis.
MCassab introduced, inconjunctionwithOxiteno, itsUltra-
film260LV lineof innovativecoalescingagents in linewith
themarket trend towardsenvironment-friendlyproducts.
Its lecturewasdeliveredbyVânioOleiro,salesdirector,and
LaisVieira, researcheratOxiteno/MCassab.
Ruth Kuriyama, technical manager for Latin America at
ANGUSChemical, lecturedon“MaximizingNeutralization,
RheologyandDispersionPerformanceinWaterandSolvent-
-Based Systems Using Nitroalkane-Derivative Specialty
Additives”.
Closing the forum, FranciscoRácz, co-ownerofconsulting
firmConsultoriaRácz, Yamaga&ConsultoresAssociados,
coveredthetheme“BrazilianCoatingsMarket:Growthwith
Quality and Value”, presenting and discussing the recent
evolutionofthecoatingsmarket inBrazil, in itsvariousseg-
ments,whileprovidingabrief,overallprojectionofvolumes
forthenext fewyears.
IMCD BRAZIL OPENS TECHNICAL APPLICATION
LABORATORYFORCOATINGS
IMCDBrazil has just opened a new technical application
laboratoryforitsCoatingsbusinessatitsDiadema,SãoPaulo
site.With it, thecompany isentirelyfit toprovideaquality
technical support service, using cutting-edge equipment
anda skilled team specializing in themost variedof tests
and analyses. “This is a laboratory designed for technical
applications.We already had a coatings laboratory, but it
wasmore focusedon tests, trialsandqualitycontrol. This
onenow isa labspecificallydesignedfornewdevelopmentsand
applications,”says IMCDBrazilCEOReinaldoMedrano.
According toMedrano, the laboratory is ready to assist all IMCD
Brazil customers indevelopingmore advanced formulations and
tests directly on the end product. “In addition, wewill also be
providinga reallygreat service forour customers, asmanyof the
testssuppliersusuallyrun in-companycannowbecarriedouthere
at their distributor’s facilities now. Besides, rather than resorting
toourmanufacturers tohave certain tests run,we cannowdo it
atourown laboratory, allwhilealso saving time, obviously. It’sas
thoughwehadoneofourmanufacturers’advancedlaboratoryright
hereatourcompany.Thatway,we’vesucceeded infreeingupour
manufacturers’ laboratories,whicharealsoshortofresources,and
takingonaservicethatdistributorsindeedneedtostartedproviding
nowadays,which isassistingcustomersnotonly insales,butalso in
applicationandtestingofnewformulations,suggestions,trends.The
newlabisverywellequippedtomeetourcustomerrequirements.”
Thecoatings laboratoryhasbecomeakeytool inthedevelopment
of new formulations, especially because small andmedium-sized
customers inthecoatings industryoften lackresourcestodevelop
theirownformulations,accordingtoAlexandreTarantino,industrial
businessdirectorat IMCDBrazil.“We’llbeassistingourcustomers
full time, bringing themover andmaking the improvements their
paintsandcoatingsneedtobemorecompetitive.Forthatreason,
thisisaveryimportantmomentforus,asIMCDreallydemonstrates
that itcontinuesto investmassively inBrazil.”
INDUSTRIALCOATINGS -AKZONOBELCELEBRATES90YEARS
OF INTERNATIONAL
In addition to the company’s anniversary, AkzoNobel confirms
its entry into theworld’s premier offshore sailing race: theVolvo
OceanRace.
NotonlyisAkzoNobelcelebratingthe90thanniversaryofitsBrazilian
protective andmaritime coatings brand International, it has also
announced itsentry intotheVolvoOceanRace.TeamAkzoNobel is
thefirsttoenterthe2017/2018editionofthecompetition.
AccordingtoAkzoNobelCEOTonBüchner, that isauniqueoppor-
tunityforthecompanytopursueasustainablepartnership.“Itwill
alsoenableustocaptivatepeoplearoundtheworldandexplorenew
businessopportunities,whilehighlightinghowwecreateeveryday
essentialstomakepeople’s livesmore livableand inspiring.”
Highcustomerconfidencelevelsandthehighqualityitsanticorrosive
andanti-foulingcoatingshavebeenkeyfactorsinenablingInternatio-
naltotakepart inseveralBrazilianoffshoresailingprojects.Actions
rangefromsupporttotheRiodeJaneiro-basedsailingentityInstituto
NáuticodeParati tomoreaudacious initiativeswhich literallygoall
thewayaroundtheworld.
