CLIPPING
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| PAINT&PINTURA | Setembro2016
forSherwin-Williams,oneofthemainplayers inthepaintand
coatings industry inBrazilandaroundtheworld,aswellasthe
marketleaderintheUnitedStates.Presentin121countriesand
aimingtomakethat150bytheendoftheyear, thecompany
currentlyhasaturnoverofmorethanUS$11.13billionandaims
to reachUS$ 15billionworldwide. “Let’s get ready to cover
theearthwithcolorsover thenext 150years!”saysSherwin-
-Williams’presidentandCEOJohnMorikis.
Supplyingpaintsandcoatings to theautomotive industry,as
well asspraypaints forartsandoverall protection, industrial
andautomotivecoatings,theUS-basedcompanywasfounded
inAugust1886byHenrySherwinandEdwardPorterWilliams.
The company is headquartered in Cleveland, Ohio and has
justannounced the transition from itseighthpresidentChris
ConnortoJohnMorikis.
Withatotalof47,000employeesaroundtheworldandmore
than1,100 inBrazil,Sherwin-Williams ispresent inover15,000
pointsofsaleacrossthecountry,where ithasdoingbusiness
for72years.Thecompanyhassuccessfullyassociateditsbrand
imagewith innovation inBrazil,havingpioneeredthedevelo-
pment of eco-friendlypaints,with low-VOC (volatileorganic
compounds)waterborne formulations. “The celebrationof
Sherwin-Williams’150-yearanniversaryconsolidateourbrand’s
tradition and the respect it has earned in themarketplace.
Our success is the reward for the dedication, devotion and
accomplishments of our company’s employees, who really
puton itsshirtandareproudofbeingpartof thebig family.
Sherwin-Williams isacompany that seesopportunitieswhe-
rever itgoesandthrivesbyalways investing inthequalityand
continuous innovationofourproducts.We takepride inour
past, andwe’reworking towards building an evenbrighter
future. Congratulations toeverybodyat thecompany,”con-
cludesFreddyCarrillo,presidentofSherwin-WilliamsBrazil.
INNOVATION-DRIVEN
Bomix celebrates 20 years of great developments inplastic
packagingmaterials,especiallyforthepaint industry.
It’sbeen20yearsofaverywell-plannedandsuccessfulstrategy
thathasbeenacatalystofinnovationforthepaintandcoatings
industry.Bomixwascreatedin1996ascompanyspecializingin
manufacturingplasticpailsandjerrycansandsoonafterwards
was investing incutting-edge technologies, skilled labor and
uniqueservices.
Initially,Bomixwouldonlymanufacture20-literpailstoserve
customers inonemarket.Currently,Bomixhasmorethan80
differentmolds,44injectionmachinesand15blowers.“We’ve
evolved awhole lot in the past 20 years.With lots of hard
work anddedication and always innovating and adding value to
themarketplace,we’vebecome leaders inour industry,”sayschief
executiveofficerMiguelRosário.
SOLVENTS - ABIQUIMANNOUNCESCREATIONOFSOLVENTS
COMMISSION
TheBrazilianChemical Industry’sAssociation (known forshort in
PortugueseasAbiquim),backedbyleadingsolventproducers,has
createdtheIndustryCommissiononSolvents,whichisgoingtobe
officially launchedduringtheentity’sResponsibleCareCongress,
settotakeplace inOctober2016.The ideabehindthecommission
is to strengthen thepositionof thedomestic solvents industry.
“Weunderstand solvents areessential not only to the industry,
butalsotopeopleeverywhere.They’represent inourday-to-day
lives inavarietyof situations, suchas theadhesivesused inour
shoes,thepaintonourcars,theagribusiness,householdcleaning,
cosmeticsandendlessotherapplications,”saysBraskemsolvent
salesmanager EduardoPerez,who is servingas coordinator on
thecommission.
Domesticproducerstooktheinitiative,inpartnershipwithAbiquim,
uponfindingthateventhoughBrazilhasextensiveexperience in
thefieldofsolvents,therearegapsintheknowledgethatthepublic
needstohaveforusingsolvents,andalsosomemythsarisingout
of that lackof information, according toFabianaMarra, product
stewardatOxiteno’sPetrochemicalsbusiness.“Thiscommissionis
bornwiththegoalofspreadingknowledgeofsolvents,educating
peopleintheproperapplicationofeachitemintheirproductclass,
demystifying theuseof that product class, andgatheringmore
statistical informationon the theme. Thatwill enableus to raise
the levelofprofessionalizationacrossthesupplychain.”
Perezalsosaysthatthedifferenttypesandapplicationsofsolvents
arestill generally ignoredaswell. “It’sour role tohelpmoreand
more toprofessionalize thesupplychainby fostering theproper
useofeachsolventtype.Webelieve inusingtherightsolventfor
the right application. In this regard, Abiquim’sResponsibleCare
Program ishighlyconsistentwithourprinciples.”
The commission’s stated goals are to improve the image and
reputationof solventsasaproduct class, to spreadknowledge
ofsolvents,theirproperhandlinganduse,andthebenefitsthey
providetosociety,toputtogethersolidstatisticsonthesolvents
consumed inBrazil(domesticand imported),toholddiscussions
withunionsand regulatoryagencies (ANP, ABRAFATI, Sitivesp,
Associquim), tobolster relationshipswith international solvent-
-relatedassociations(e.g.ESIG),totechnicallyadvocatetheuseof
solventswithaviewtoavertingbanswithnotechnicalgrounds,
tosupportand influenceresponsibleproductionanddistribution
initiatives,andtoboostprofessionalization inthemarketplace.
