CLIPPING
HONORS -COMPETENCEANDPROFESSIONALISM
Dedication, credibility, competence, professionalism and a lot of
experiencearethequalitiesthathavemarkedDomingosNunesde
Farias’40yearsofserviceatBASF.
Aterrificprofessionalhasnowserved40yearsatoneoftheworld’s
mostreputablemultinationals.That’sBASF’sexpertonacrylicsales
DomingosNunesdeFaria,whogoes toworkeverydayboasting
greatcompetenceandextensiveexperienceintheBrazilianmarket.
Withadegree inbusinessadministration, Faria started toworkat
BASFasanofficeboy in1976,attheageof15.“Inthepast40years,
I’veworked in thebilling, domesticsales, customer care, projects,
controllingandmarketingdepartments.I’vealsobeenheadofplan-
ningandmarketing,andin1994Imovedtosalestoservecustomers
inthecoatingsindustrywithBASFresinsandemulsions.Severalyears
later, in2001,whenthecompanybeganproducingbutylacrylate in
Brazil, I joined the team responsible for acrylicmonomers for the
paint, resinandemulsionmarket,”Fariasays.
Allalong,it’sbeenabrilliantcareerfilledwithchallenges.“Therehave
been lotsofchallengesover40years.We’vebeenthroughseveral
economic plans, pursued newprojects, engaged in new lines of
business,closelyfollowedthe launchofnewproductsandworked
undersuccessivenew leaderships.Allofthat’srequiredmeto
alwaysstayup-to-dateso I coulddeliverconsistent resultsat
suchastrongandcompetitivecompanyasBASF.
“My40yearsof serviceat thecompanyareamajor accom-
plishmentas it is.Addingtothat isthefactthat Ihavegained
ourcustomers’trustbyshowingthatbothBASFandIprovide
customer service according to clear transparency criteria,”
Fariapointsout.
Fariaalsounveilssomeofhisgoalsandplansforthenextfew
yearsatBASF.“Myprimarygoalsforthenextfewyearsareto
workonconsolidatingBASF’sAcrylicComplex inBrazilandto
collaboratewiththecompany intrainingnewprofessionals.”
INDUSTRYINTHESPOTLIGHT-AHISTORICCELEBRATION
ThethemefortheSherwin-Williams’150thanniversaryisdriven
by its founderHenrySherwin’svision: “What isworthdoing
isworthdoingwell”. That is anactual quote,which is quite
consistentwiththecompany’s long-termsuccessstory.
Sherwin-Williams is celebrating its 150-year anniversary in
2016,oneandahalfcenturyofhistory in theworldofpaints,
andcounting. Infact,thishasbeenayearfullofopportunities
